Re: [us-marketing] Distributing a NA Community DVD

On 03/10/2011 06:04 PM, drew wrote:
> On Thu, 2011-03-10 at 17:05 -0500, webmaster for Kracked Press
> Productions wrote:
> > On 03/10/2011 04:55 PM, C. Olofson wrote:
> > > My comments are based on the immutable truth that I am cheap.  ;-)
> > > Seriously, though, it's based on total cost over the course of the
> > > product's lifecycle, including external costs.  I might parse that out
> > > in another post.
> > >
> > > I'm not sure what the goal is so, I'll make one up:
> > > >   Design attractive and informative labels, inserts and covers for a NA
> > > >   version DVD of LibreOffice suitable for redistribution. Cheaply.
> > > The label and cover are attractive, informative and
> > > professional-looking.  Congratulations and, as a Joe Enduser, thank
> > > you for the work.  Improvements can be made in the name of
> > > cost-cutting and utility:
> > >
> > > - remove all the app icons and associated text except for the main
> > > LibreOffice
> > > - convert all remaining green fonts to black (again, except for
> > > LibreOffice)
> > > - leave only trademark&  copyright statements in curve
> > > - place all other type format perpendicular to the axis-point
> > > - add version and release date
> > > - give the DVD a subtitle: "Application&  Bonus Material" or something
> > >
> > > I hacked your job to give you an idea of what I mean.  The fonts are
> > > craptastic and the curved lettering should be black but, it's a hack.
> > > I'll make it available here for the next month or so:
> > > https://docs.google.com/leaf?id=0ByN4iaZRdxfYYjUzNTRiOTctN2JjZS00ODQwLThmOTgtZGQ0MDA1ZmVlM2Y5&hl=en&authkey=CLqQ86AK
> I might recommend reformatting one of the lines perhaps for word wrap.
> But it does fit the idea of minimal printing resources IMO and still
> gets all the data in there, I rather like it.
>
> I'm not so sure about minor release numbers and dates however - which is
> to say I can see valid reasons for having them and not having them.
>
> One thing you have to think about is WHO is going to maintain these
> files and how much editing must you do each time there is a minor
> release - in fact should they be updated for minor releases even?
>
>
> > > > Get LibreOffice onto as many boxen as soon as possible
> > > In my mind, that means making the name sticky.  For that, I say:
> > >
> > > -make a big-sized, full-color image of your beautiful artwork for our
> > > booths
> > > -make a few t-shirts with the same, beautiful colors, to be raffled off
> > > -make /some/ modest-looking dvd's. emphasize "BONUS MATERIAL". Raffle
> > > 'em off too.
> > > -make business cards (w/blank space for individuals to write contact
> > > info)
> > > -make available a machine with the image: tell those w/flash to
> > > download on the spot
> > >
> > > In the end, getting LibreOffice's name&  logo into their minds is the
> > > goal.  DVD's can help but the lifespan of their utility has become so
> > > short that we should look for other ways to render LibreOffice
> > > unforgettable.
> > >
> > > Thanks again for your efforts.  This kind of quality work bodes well
> > > for LibreOffice.
> > >
> > > -Craig
> > I am on a fixed income, so I know cheap.
> > We could have several label types, full color, Black and White, and a
> > mix that can be printed on white or green paper.  Also, the cheap end of
> > the DVDs is using CD jewel cases instead of the larger DVD cases.
> I agree with both of you on this - the best way to go is to have this
> collection of artifacts, that fit different uses.
>
> The original work is from the LibreOfficeBox project, you can see the
> art work here:
>
> Maybe not - the links fail at the moment - anyway , lots of solid color
> backgrounds, and indeed was designed specifically for offset printing.
>
> Then the current work was intended for either professional digital
> printing or local color laser printer/ink jet.
>
> Having another set of items even more frugal on ink, as Craig is showing
> would be a natural IMO.
>
> So I would not remove anything, but I would add these other options -
> including one for lightscibe discs.
>
>
> > The Bonus Material text idea might be a good idea.
> > The business cards, for me, is to be printed as cheaply as I can get
> > them.  I do not do my own printing much anymore.
> Have you looked at the other items already uploaded to the wiki,
> brochure, actually there is a new one, not uploaded yet, post cards and
> business cards.
>
> Again - continuing to add to the collection is a winning idea.
>
> > Get everything that is needed for the distribution of the DVDs and
> > marketing of it.  Then provide ways to do this as cheaply as possible
> > and go up the scale from there.
> - there are a couple of ways to look at that, one being having these
> pre-made files up to a simple fulfillment center.
>
> Another discussion perhaps.
>
> Later,
>
> Drew
We will be looking at everything that can be used for advertising and 
marketing of LibreOffice.



--
Unsubscribe instructions: E-mail to marketing+help@us.libreoffice.org
List archive: http://listarchives.libreoffice.org/us/marketing/
*** All posts to this list are publicly archived for eternity ***