Re: [us-marketing] Distributing a NA Community DVD

On 03/10/2011 10:14 AM, drew wrote:
>  Hi,
>
>  I;ve updated the wiki page at:
http://wiki.documentfoundation.org/Marketing/Americas_LibreOffice_DVD#Work_Items
>  with the latest working copies of DVD label art and a Thin DVD case
>  cover.
>
>
>  Tim, Jeff, Marc and my self have been iterating those back and forth
>  for a few days, it's a good spot to stop and let others have a look
>  - offer ideas, advice, etc.

Gents;

My comments are based on the immutable truth that I am cheap.  ;-)  
Seriously, though, it's based on total cost over the course of the 
product's lifecycle, including external costs.  I might parse that out 
in another post.

I'm not sure what the goal is so, I'll make one up:
>  Design attractive and informative labels, inserts and covers for a NA
>  version DVD of LibreOffice suitable for redistribution. Cheaply.

The label and cover are attractive, informative and 
professional-looking.  Congratulations and, as a Joe Enduser, thank you 
for the work.  Improvements can be made in the name of cost-cutting and 
utility:

- remove all the app icons and associated text except for the main 
LibreOffice
- convert all remaining green fonts to black (again, except for LibreOffice)
- leave only trademark & copyright statements in curve
- place all other type format perpendicular to the axis-point
- add version and release date
- give the DVD a subtitle: "Application & Bonus Material" or something

I hacked your job to give you an idea of what I mean.  The fonts are 
craptastic and the curved lettering should be black but, it's a hack.  
I'll make it available here for the next month or so:
https://docs.google.com/leaf?id=0ByN4iaZRdxfYYjUzNTRiOTctN2JjZS00ODQwLThmOTgtZGQ0MDA1ZmVlM2Y5&hl=en&authkey=CLqQ86AK

Again, my idea here is to trim costs (material, time & externalities).  
This is a consumable whose utility is very brief but whose entire 
lifespan is going to be gracing the bottom of many kitchen drawers and, 
eventually landfills, for a long time to come.

I'm not sure what to say about the dvd cover other than, I'd like that 
reformatted for a paper sleeve, or possibly cardboard mailer.  
Personally, this would appeal to me because the total object is smaller 
and more utilitarian.  Not to mention that this would be less expensive 
and time-consuming to assemble.

The work that has been done, btw, should be used as-is in a different 
format.  For example, I can imagine making a flag-sized, flag-mounted 
version of the dvd cover-art.  It'd be big, bold & sassy and, because of 
its shape, it'd be iconic.  We all know the shape of a dvd, even if we 
use them less and less.

Which brings me to my final point which is, strictly speaking, 
off-topic.  ANY consumable being produced for distribution should be 
designed w/the larger goal in mind.  In this case, that would be 
something like:

> Get LibreOffice onto as many boxen as soon as possible

In my mind, that means making the name sticky.  For that, I say:

-make a big-sized, full-color image of your beautiful artwork for our booths
-make a few t-shirts with the same, beautiful colors, to be raffled off
-make /some/ modest-looking dvd's. emphasize "BONUS MATERIAL". Raffle 
'em off too.
-make business cards (w/blank space for individuals to write contact info)
-make available a machine with the image: tell those w/flash to download 
on the spot

In the end, getting LibreOffice's name & logo into their minds is the 
goal.  DVD's can help but the lifespan of their utility has become so 
short that we should look for other ways to render LibreOffice 
unforgettable.

Thanks again for your efforts.  This kind of quality work bodes well for 
LibreOffice.

-Craig






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