On 03/10/2011 10:14 AM, drew wrote:
I;ve updated the wiki page at:
with the latest working copies of DVD label art and a Thin DVD case
Tim, Jeff, Marc and my self have been iterating those back and forth
for a few days, it's a good spot to stop and let others have a look
- offer ideas, advice, etc.
My comments are based on the immutable truth that I am cheap. ;-)
Seriously, though, it's based on total cost over the course of the
product's lifecycle, including external costs. I might parse that out
in another post.
I'm not sure what the goal is so, I'll make one up:
Design attractive and informative labels, inserts and covers for a NA
version DVD of LibreOffice suitable for redistribution. Cheaply.
The label and cover are attractive, informative and
professional-looking. Congratulations and, as a Joe Enduser, thank you
for the work. Improvements can be made in the name of cost-cutting and
- remove all the app icons and associated text except for the main
- convert all remaining green fonts to black (again, except for LibreOffice)
- leave only trademark & copyright statements in curve
- place all other type format perpendicular to the axis-point
- add version and release date
- give the DVD a subtitle: "Application & Bonus Material" or something
I hacked your job to give you an idea of what I mean. The fonts are
craptastic and the curved lettering should be black but, it's a hack.
I'll make it available here for the next month or so:
Again, my idea here is to trim costs (material, time & externalities).
This is a consumable whose utility is very brief but whose entire
lifespan is going to be gracing the bottom of many kitchen drawers and,
eventually landfills, for a long time to come.
I'm not sure what to say about the dvd cover other than, I'd like that
reformatted for a paper sleeve, or possibly cardboard mailer.
Personally, this would appeal to me because the total object is smaller
and more utilitarian. Not to mention that this would be less expensive
and time-consuming to assemble.
The work that has been done, btw, should be used as-is in a different
format. For example, I can imagine making a flag-sized, flag-mounted
version of the dvd cover-art. It'd be big, bold & sassy and, because of
its shape, it'd be iconic. We all know the shape of a dvd, even if we
use them less and less.
Which brings me to my final point which is, strictly speaking,
off-topic. ANY consumable being produced for distribution should be
designed w/the larger goal in mind. In this case, that would be
Get LibreOffice onto as many boxen as soon as possible
In my mind, that means making the name sticky. For that, I say:
-make a big-sized, full-color image of your beautiful artwork for our booths
-make a few t-shirts with the same, beautiful colors, to be raffled off
-make /some/ modest-looking dvd's. emphasize "BONUS MATERIAL". Raffle
'em off too.
-make business cards (w/blank space for individuals to write contact info)
-make available a machine with the image: tell those w/flash to download
on the spot
In the end, getting LibreOffice's name & logo into their minds is the
goal. DVD's can help but the lifespan of their utility has become so
short that we should look for other ways to render LibreOffice
Thanks again for your efforts. This kind of quality work bodes well for
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Re: [us-marketing] Distributing a NA Community DVD · drew
- Re: [us-marketing] Distributing a NA Community DVD (continued)
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