Re: [libreoffice-website] Banner for website

Hi Christoph, all

I'll try to keep it short...

Christoph Noack schrieb:
> Hi Bernhard!
>
> Am Dienstag, den 15.02.2011, 01:31 +0100 schrieb Bernhard Dippold:
> > > Consequently, I'm hesitant to just say "The Challenge: 50 Thousand
> > Euro
> > > needed!", or "Funding our Foundation - Only 35 Days left!"
> >
> > But these are the main points in my personal opinion (following
> > Florian's description). We have a very short timeframe to get quite
> > an amount of money.
>
> Correct, I rather referred to "just say". The banner might miss
> information/affordance like "Support us..." / "Help to shape your
> foundation ..." / "Your help makes the community stronger ..." / "Our
> challenge is your chance ..." / "Help to face the challenge ..." [...]

Ok - understood.

So it's not enough information for the user to feel personally asked for 
support.
> The "only 35" days may appear long from a user's perspective, therefore
> the challenge is - from my point-of-view - the last 14 days or so. And
> that is what i proposed before: having a time frame that kindly asks for
> help, kindly remind (e.g. via a countdown timer) during the last days.

In my eyes the challenge is to get 50000 Euro in less than 5 weeks.

That's more than 10000 every week and 1400 each day!

If we look at the sum donated during the last 4 months, we need to get 
it every 2 to 3 days!

Therefore "kindly" asking for help might give the wrong impression to 
the might-be supporter.

On the other hand you're totally right that we need to attract them - 
that's better than just making them curious.

And perhaps the countdown doesn't work very well if they can't see the 
pressure behind it.

What do you think of skipping the countdown for the next weeks - 
replacing it by the end date of the challenge?

This would allow us to add a more informative line to the banner.
> > I don't want to hide this information on the donation page, because
> > even
> > if people understand that we ask for monetary donations for the
> > foundation, they are not attracted to help *now* by your proposal.
>
> Oh, on the donation page - of course, this information should be there.
> People usually want to compare their help with others, or may want to
> know the current status.

I want to attract them on the main site already.

People following the link to the donation page have already made their 
mind on this possibility to support us.

Comparison of their contribution with others can be put there - we 
already got them, when they have donated or want to donate.

But knowledge of the current status is even important for people who 
didn't contribute this way. They might change their mind if they see how 
fast (or slow) it rises.

Therefore (and because I think it's an eye-catching graphical element) 
I'd like to keep the donation meter on the banner.

I tried to combine these information in another proposal:

http://wiki.documentfoundation.org/cgi_img_auth.php/2/2e/Website_banner_625x75.png

What I did:

- enlarge the banner to 625x75 px
- remove the countdown
- add a symbolic link to the donation page (in fact the entire banner 
should link there, but people might follow a textual link easier).
- add the request to support us
- add more details why we need this sum and until when
(text is quite clunky in my eyes - so it needs some proofreading)

In general I think it is too much text now - but perhaps we can use it 
as a common basis to improve it...

> Any chance to have a short phone call later this evening?

I'm sorry, but I have to go to bed early this night...

(Driving the children to and from their skiing site becomes hazardous 
with cumulative sleep deficit...)

Best regards

Bernhard

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