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Hi Bernhard!

Am Dienstag, den 15.02.2011, 01:31 +0100 schrieb Bernhard Dippold:
Consequently, I'm hesitant to just say "The Challenge: 50 Thousand
Euro
needed!", or "Funding our Foundation - Only 35 Days left!"

But these are the main points in my personal opinion (following 
Florian's description). We have a very short timeframe to get quite
an 
amount of money.

Correct, I rather referred to "just say". The banner might miss
information/affordance like "Support us..." / "Help to shape your
foundation ..." / "Your help makes the community stronger ..." / "Our
challenge is your chance ..." / "Help to face the challenge ..." [...]

The "only 35" days may appear long from a user's perspective, therefore
the challenge is - from my point-of-view - the last 14 days or so. And
that is what i proposed before: having a time frame that kindly asks for
help, kindly remind (e.g. via a countdown timer) during the last days.

I don't want to hide this information on the donation page, because
even 
if people understand that we ask for monetary donations for the 
foundation, they are not attracted to help *now* by your proposal. 

Oh, on the donation page - of course, this information should be there.
People usually want to compare their help with others, or may want to
know the current status.

Any chance to have a short phone call later this evening? The next hours
are blocked on my side, so it would be great if we could quickly talk
about the open issues.


Cheers,
Christoph


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