Re: [libreoffice-marketing] Re: Brochure-type: Education

Hi :)
+1
to everything all 3 said.  


Errr, i don't usually like agreeing but i have to this time.  The brochure was designed for a 
specific purpose, a specific audience, and it achieves that very well.  Marc makes a lot of sense 
about another one for Academics.  Academics and Devs are likely to also respond well to "wordy" 
brochures that would put almost everyone else to sleep.  But they are driven by very different 
motivators and use almost a different language from each other of course even if it's based on 
English.  That is something that made Tim&Marc brochure effective.  They looked at the target 
market and wrote specifically for them.  

Regards from 

Tom :)  





> ________________________________
> From: Jean Weber <jeanweber@gmail.com>
> To: Marc Paré <marc@marcpare.com> 
> Cc: "marketing@global.libreoffice.org" <marketing@global.libreoffice.org> 
> Sent: Monday, 6 May 2013, 22:00
> Subject: Re: [libreoffice-marketing] Re: Brochure-type: Education
>
>
> On 07/05/2013, at 6:12, Marc Paré <marc@marcpare.com> wrote:
>
> > Le 06/05/13 03:36 PM, Charles-H. Schulz a écrit :
> > > Hello Tom,
> > >
> > > Your observation is correct I think. But then I'd say that these brochures will be  primarily 
> > > handed to people in venues volunteers of the project can exhibit. So you have to think of this 
> > > brochure in its usage and context. I have yet to see the guy next door stumbling on a brochure 
> > > about a FOSS project and adopting it.
> > >
> > > My point here is that traditional marketing does not work for FOSS and this is why we should 
> > > -let me repeat it again- market our community, not the product. Product advertising.necer hurts 
> > > of course and I am happy this brochure exists but it is one tool aming others, not what's going 
> > > to get us.more downloads.
> > >
> > > Best,
> > >
> > > Charles.
> >
> > Obviously this is different from my response to Tom's post. We can tweak the brochure to flow 
> > the way we wish later at the writing stage. The initial points will look similar, but the 
> > language/text makeup will send the message we want.
> >
> > Once we get to the writing stage we can perhaps take this discussion up if it is necessary.
> >
> > In the meantime, I look at it from this point of view: If I go to a conference, LUG, FOSS 
> > conference, educational conference for professionals etc., and someone hands me a brochure on 
> > "LibreOffice in Education", and I had never heard of LibreOffice, then I would want to read of 
> > its selling points. If you spoke to me of the community, then I most likely would not be 
> > interested. If I had never heard of LibreOffice I would want to read of its virtues in 
> > education, the reasons as to why I would want to use/adopt it either for myself, my school board 
> > or for my students. I would not be interested in the community until after I was more engaged 
> > (sold) on LibreOffice.
> >
> > Our entry point for most people is the product and of the advantages it allows users.
>
>
> I completely agree with Marc, especially regarding the eduction sector. 
>
> > BTW ... we are also going to work on a Brochure-Type: Community, where this would be more 
> > appropriate.
>
>
> That's one of the types I mentioned in my previous note. I should read all my mail before writing 
> notes. :-)
>
> --Jean
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