Re: [libreoffice-marketing] Brochure-type: Education

Hello Tom,

Your observation is correct I think. But then I'd say that these brochures will be  primarily 
handed to people in venues volunteers of the project can exhibit. So you have to think of this 
brochure in its usage and context. I have yet to see the guy next door stumbling on a brochure 
about a FOSS project and adopting it.

My point here is that traditional marketing does not work for FOSS and this is why we should -let 
me repeat it again- market our community, not the product. Product advertising.necer hurts of 
course and I am happy this brochure exists but it is one tool aming others, not what's going to get 
us.more downloads.

Best,

Charles.


Tom Davies <tomdavies04@yahoo.co.uk> a écrit :
> Hi :)
> I get the impression that the brochure we have been looking at is for
> informational NOT marketing purposes.  It's going to be for people that
> have already been attracted to the product and want to know more.  
>
>
> For kids or even just normal marketing it's going to need to be MUCH
> less verbose and have a lot more images rather than words, and a lot of
> white-space too of course.  
>
> Regards from 
>
> Tom :)  
>
>
>
>
>
> > ________________________________
> > From: Kracked_P_P---webmaster <webmaster@krackedpress.com>
> > To: marketing@global.libreoffice.org 
> > Sent: Monday, 6 May 2013, 19:09
> > Subject: Re: [libreoffice-marketing] Brochure-type: Education
> >
> >
> > On 05/06/2013 01:42 PM, Daniel A. Rodriguez wrote:
> > > 2013/5/6 Marc Paré <marc@marcpare.com>
> > > > I would like to work on the Education brochure. As we do not, as
> yet,
> > > have any text/content for this brochure, I think the following
> approach
> > > would be the best way to work:
> > > > [*First:*] identify the different points that we think should be
> included
> > > in the brochure.
> > > > [*Second:*] write up the text on this list; proof the text and get
> > > approval of the text by the marketing team and Italo/Charles.
> > > > [*Third:*] put the text on the official template and work on adding
> > > icons/graphics (may need some help from design team). Some of the
> text may
> > > need trimming or may need addition. Not to forget that white space
> in the
> > > brochure is not a bad thing. It gives the eyes a rest.
> > > > [*Fourth:*] complete the official version, get final approval from
> the
> > > marketing/design teams (because it may have some design elements),
> > > Italo/Charles. If all OK, complete the Official A4/USLtr and
> Community
> > > A4/USLtr versions.
> > > > [*Fifth:*] Announce on the Projects list that this brochure version
> is
> > > ready.
> > > > How does this sound?
> > >
> > > That's a great idea!
> >
> > If we can get the kids using LO early or get the high school [9-12 
> > grades] and college students to start using LO, it would go a long way
>
> > towards getting more of the Windows market place users.  Also letting 
> > the parents know that there is a free alternative to buying/renting
> MSO 
> > for their kid's computer for home use or the one that is taken to 
> > college.  Paying MSO "blackmail" renting policy is not something most 
> > parents can afford to do anymore.
> >
> > Let the kids and their parents know how well that LO can fit their 
> > educational needs and their wallets is needed.  We need any ideas and 
> > materials to help.
> >
> > I know that there are some add on dictionaries out there meant for 
> > specific courses or fields of study.  That might be useful to
> explore.  
> > If I can get the proper words and/or word lists, I would make more 
> > dictionaries specifically for them.
> >
> >
> >
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-- 
Envoyé de mon téléphone avec Kaiten Mail. Excusez la brièveté.
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