[libreoffice-marketing] Re: Brochure-type: Education

Le 06/05/13 03:36 PM, Charles-H. Schulz a écrit :
> Hello Tom,
>
> Your observation is correct I think. But then I'd say that these brochures will be  primarily 
> handed to people in venues volunteers of the project can exhibit. So you have to think of this 
> brochure in its usage and context. I have yet to see the guy next door stumbling on a brochure 
> about a FOSS project and adopting it.
>
> My point here is that traditional marketing does not work for FOSS and this is why we should -let 
> me repeat it again- market our community, not the product. Product advertising.necer hurts of 
> course and I am happy this brochure exists but it is one tool aming others, not what's going to get 
> us.more downloads.
>
> Best,
>
> Charles.

Obviously this is different from my response to Tom's post. We can tweak 
the brochure to flow the way we wish later at the writing stage. The 
initial points will look similar, but the language/text makeup will send 
the message we want.

Once we get to the writing stage we can perhaps take this discussion up 
if it is necessary.

In the meantime, I look at it from this point of view: If I go to a 
conference, LUG, FOSS conference, educational conference for 
professionals etc., and someone hands me a brochure on "LibreOffice in 
Education", and I had never heard of LibreOffice, then I would want to 
read of its selling points. If you spoke to me of the community, then I 
most likely would not be interested. If I had never heard of LibreOffice 
I would want to read of its virtues in education, the reasons as to why 
I would want to use/adopt it either for myself, my school board or for 
my students. I would not be interested in the community until after I 
was more engaged (sold) on LibreOffice.

Our entry point for most people is the product and of the advantages it 
allows users.

BTW ... we are also going to work on a Brochure-Type: Community, where 
this would be more appropriate.

Cheers,

Marc


--
Marc Paré
Marc@MarcPare.com
http://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org


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