Re: [libreoffice-marketing] Re: Brochure-type: Education

On 07/05/2013, at 6:12, Marc Paré <marc@marcpare.com> wrote:

> Le 06/05/13 03:36 PM, Charles-H. Schulz a écrit :
> > Hello Tom,
> >
> > Your observation is correct I think. But then I'd say that these brochures will be  primarily 
> > handed to people in venues volunteers of the project can exhibit. So you have to think of this 
> > brochure in its usage and context. I have yet to see the guy next door stumbling on a brochure 
> > about a FOSS project and adopting it.
> >
> > My point here is that traditional marketing does not work for FOSS and this is why we should 
> > -let me repeat it again- market our community, not the product. Product advertising.necer hurts 
> > of course and I am happy this brochure exists but it is one tool aming others, not what's going 
> > to get us.more downloads.
> >
> > Best,
> >
> > Charles.
>
> Obviously this is different from my response to Tom's post. We can tweak the brochure to flow the 
> way we wish later at the writing stage. The initial points will look similar, but the 
> language/text makeup will send the message we want.
>
> Once we get to the writing stage we can perhaps take this discussion up if it is necessary.
>
> In the meantime, I look at it from this point of view: If I go to a conference, LUG, FOSS 
> conference, educational conference for professionals etc., and someone hands me a brochure on 
> "LibreOffice in Education", and I had never heard of LibreOffice, then I would want to read of 
> its selling points. If you spoke to me of the community, then I most likely would not be 
> interested. If I had never heard of LibreOffice I would want to read of its virtues in education, 
> the reasons as to why I would want to use/adopt it either for myself, my school board or for my 
> students. I would not be interested in the community until after I was more engaged (sold) on 
> LibreOffice.
>
> Our entry point for most people is the product and of the advantages it allows users.


I completely agree with Marc, especially regarding the eduction sector. 

> BTW ... we are also going to work on a Brochure-Type: Community, where this would be more 
> appropriate.


That's one of the types I mentioned in my previous note. I should read all my mail before writing 
notes. :-)

--Jean
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