Re: [libreoffice-marketing] Fwd: Re: LibreOffice Icon

I actually think the logo is pretty good.

- The absence of vivid colors makes it easy to adapt to any platform design
standard.
- Simple shape makes it easy to recognize.

What problem is it that you identify with the current logo ?

Cheers


On Wed, Oct 31, 2012 at 3:56 PM, Kingswells Computercraft <
support@kingswellscomputercraft.co.uk> wrote:

> Dear LibreOffice teams,
>
> My apologies if you have already got my message (below) - I tried sending
> it a few days ago, but only seem to have succeeded in subscribing to
> mailing lists!
>
> From my message below, you can see I believe it is essential that the
> LibreOffice main icon be replaced by one that aids in the recognition and
> identity of LibreOffice, which I believe the current one icon fails to do.
> From some of the messages I've seen since subscribing (especially
> marketing), it now seems to me that it is crucial that the icon is replaced.
> I would suggest that the following are essential requirements of the main
> icon for LibreOffice:
>
>   a) colourful and eye-catching, i.e. an attractive "wrapper".
>   b) equals (or at least hints at) the sophistication of the program.
>   c) something that aids with  "brand" recognition.
>
> I'm sure it is (and will continue to be) an uphill struggle to achieve the
> recognition that Apache OpenOffice has automatically inherited from its
> predecessor.  Without an icon that helps to achieve this, I could see a day
> when LibreOffice disappears into obscurity, and that would be a great pity.
>  It wouldn't be the first time a great product has failed, not because it
> was unworthy, but it didn't have the recognition (and therefore the
> following) necessary to carry it forward.
>
> Best regards,
>      Alistair Bain
> Kingswells Computercraft
> Aberdeen, Scotland
>
>
> -------- Original Message --------
> Subject:        Re: LibreOffice Icon
> Date:           Tue, 23 Oct 2012 13:50:31 +0200
> From:           Florian Effenberger <floeff@documentfoundation.org**>
> Organisation:   The Document Foundation
> To:     Kingswells Computercraft 
> <support@**kingswellscomputercraft.co.uk<support@kingswellscomputercraft.co.uk>
> >
> CC:     info@documentfoundation.org
>
> Hello,
>
> thank you very much for your feedback and interest in LibreOffice! The
> topic you raise fits very well for our design team, and I strongly
> propose you get in touch with them directly.
>
> All information as well as the official mailing list is available at
> http://www.libreoffice.org/**get-involved/ux-visual-**designers/<http://www.libreoffice.org/get-involved/ux-visual-designers/>
>
> Thanks again,
> Florian
>
> Kingswells Computercraft wrote on 2012-10-11 10:41:
>
> > Dear Document Foundation,
> >
> > First, thank you so much for LibreOffice!  I have been a user since
> > OpenOffice.org version 1.1.2, and I have recommended it to many friends
> > and customers over the years.  I recognise LibreOffice to be the
> > legitimate successor to the earlier OpenOffice.org, and believe it to be
> > a better suite than the Oracle/Apache's version (I used both until
> > recently).
> >
> > I am writing to you today to plead with you to change the main program
> > icon currently in use for LibreOffice as I believe it is seriously
> > underwhelming!  As an icon for the Document Foundation it says it all to
> > me - clear, simple, document.  However, considering it as the "flag" or
> > "packaging" for LibreOffice, it is far too bland:
> >
> >   • It is not easy to pick out among hordes of other icons
> >   • It lacks colour and warmth, is not striking or eye-catching
> >   • It says nothing about the elegance and sophistication of LibreOffice
> >   • It doesn't inspire confidence.
> >
> > In my experience I often introduce LibreOffice as an alternative to
> > Microsoft Office to people who have never heard of it before.  To these
> > new users, the desktop icon is the "shop window" for the application,
> > and it is frankly uninspiring!  I have considered replacing the desktop
> > icon with another (third party) icon, but I am aware that this breaches
> > your guidelines about branding & icon usage, so I don't want to do that.
> >
> > Please, please change the icon for something that does the application
> > justice.
> >
> >
> > Best Regards,
> >      Alistair Bain
> > Kingswells Computercraft
> > Aberdeen, Scotland
>
> --
> Florian Effenberger, Chairman of the Board (Vorstandsvorsitzender)
> Tel: +49 8341 99660880 | Mobile: +49 151 14424108
> The Document Foundation, Zimmerstr. 69, 10117 Berlin, Germany
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>
>
>
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-- 
*Monfort Florian*
BM2 Student at France Business School
Marketing Apprentice at Red Hat
Marketing Team Member at The Document Foundation
florian.monfort@gmail.com
Mobile : +33 6 58 97 15 61

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