Re: [libreoffice-marketing] Re: donation meter

Hi,

Marc Paré wrote on 2012-10-03 12:25:

> Well, perhaps it is because there was very little pertinent information
> given to get any response. I don't think this kind of comment is very
> inspiring to the group of people interested in marketing, but, yes, I
> understand your frustration.

sometimes under stress words sound more harsh then they were meant. :-) 
I really do appreciate everyone's work here!

So, I agree with your summary that the donation page is, well, 
extensible. Totally agreed. However, we thought it's better to make a 
smart start for our second anniversary, since that's a fantastic and 
symbolic date, rather than waiting until we have everything in place 
perfectly.

I think there's a need for funding in lots of places, and it will be 
hard prioritizing things. However, I also do agree that communicating 
our needs better is definitely helpful. Since the beginning, we have 
been making our budget public, which is a good start and gives a good 
overview, but is not the best basis for future planning.

As you can see - and sorry for not communicating that earlier - we have 
now agreed on a first target of 100.000 €. This is twice the sum we 
received last year (we had 50.000 € for the capital stock, and then 
about 40.000 € in the beginning for our ongoing operations).

It is now on us to come up with a list of tasks and requests that should 
be funded with these. A good example is what Charles has written:

> > * 50k euros : infra for 1 year
> > * 90k euros: infra&  one paid, half time resource to infra administration
> > * 100k: one major marketing campaign (with global reach)
> > * 150k: infra for one year + one part time admin + funding of several
> > local
> > ops and projects of common interest.
> > * 200k : a major feature development
> > * 300k : infra+ one infra admin + 1 major feature development

Of course, there are many other possibilities, but what I think is 
important is to give people a picture where there is a need. If for 
example in infra we had the freedom to simply buy a dozen new machines, 
things would be way better, but a dozen of machines cost amount XYZ.

What we effectively need now is a (senseful) wishlist from the various 
teams. Think of it as a Christmas wishlist: You write a dozen things on 
it, eventually you get two or three, which is fantastic!

Besides the infrastructure and cost for ongoing operations, I can also 
imagine some developer machines are required, more travel funding, a 
marketing campaign, funds to produce collaterals and swags for giving 
them away, and many more.

My proposal is to create a wiki page, asking the various groups to write 
down their wishes, and eventually "distill" a wishlist out of that.

Does that sound senseful? Are there any volunteers for mailing the 
various lists and compiling an initial wiki page?

For all the other ideas (donation period and the like), I'd like to 
postpone them to when we have the initial round running. I like those 
ideas, but first we should come up with a compelling list of things we 
need and want to fund.

Does that sound senseful?

> "Did you know that your funding allowed us to purchase ... for our
> infrastructure; allowed our membership to participate in conferences,
> Quality Assurance (QA) weekend meetings, ... (add more of this to the
> list ... have at least 5 in total to give the donators infromation to
> where their past contributions have gone) ... (is there anywhere else
> that donation money was applied ... swag?)

Exactly, besides the wishlist, I'd like to also inform of concrete goals 
achieved, definitely.

Florian

--
Florian Effenberger, Chairman of the Board (Vorstandsvorsitzender)
Tel: +49 8341 99660880 | Mobile: +49 151 14424108
The Document Foundation, Zimmerstr. 69, 10117 Berlin, Germany
Gemeinnützige rechtsfähige Stiftung des bürgerlichen Rechts
Legal details: http://www.documentfoundation.org/imprint

--
Unsubscribe instructions: E-mail to marketing+help@global.libreoffice.org
Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/
Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette
List archive: http://listarchives.libreoffice.org/global/marketing/
All messages sent to this list will be publicly archived and cannot be deleted