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I think by the translation of the name "LibreOffice" in other languages may seem 
too simple a name and do not sharpen the curiosity. Here in Brazil, translating 
to have all 15 characters: O. And the name does not bring any "sigh."

See that "Google" is a phrase that has a sweet sound in pronunciation. It is 
easy to remember and regardless of language used in any country.

"Libo" would have the same effect in all languages regardless of the 
translation. The sound of it is soft, brings more "magic" to the software.

Could be matched up in the logo. Highlighting rows and Libo "LibreOffice.

I'll make a suggestion and soon will offer to show my words better.

Até mais,
Lucas Filho
Open-Ce Tecnologias e Serviços

::@strogildo - Educação a distância

Coordenador Estadual GUBRO-Ceará

Blog Pessoal

Agradecemos a Deus por tudo

----- Mensagem original ----
De: Marc Paré <>
Enviadas: Quinta-feira, 14 de Outubro de 2010 16:45:22
Assunto: Re: [libreoffice-marketing]LibO marketing? [was: t-shirts ...]

Le 2010-10-14 14:54, Bernhard Dippold a écrit :
Hi Marc, Drew(s), all,

Marc Paré schrieb:
Le 2010-10-14 12:46, Drew Campbell a écrit :

Hi Drew,

[...] I agree with the other Drew that it's important to build name
recognition for the LibreOffice brand.

It is way too soon to shorten the name for marketing


I agree too, officially, we should market the "LibreOffice" name
right from the very start and for now we could just market the
"vernacular" name of "LibO" as being what "people have been calling
it in its short form".

I would not market it to external areas, but keep it inside our community.

As well as OOo or l10n it's an acronym - but a very cool one ;-)

[...] Maybe we could do a
little bit of marketing subterfuge by allowing a limited quantity of
some "LibO" shirts to "leak out" though ... this could have some
appeal to the "rebels" in the group. It could also create a little
buzz for the brand.

As you state below, we probably don't need to market LibO at all -
people will pick it up, as it looks quite probable that we keep using it
for our internal communication.

I think that the "LibO" name will follow along on its own. The "cool"
factor will also help it.

When the name first came out, I created a logo idea I wan to share with

It's just a first idea, but could be developed further ;-)

Best regards


Looks good, but if we were to put it, just as an example, on a t-shirt 
it would almost need a slogan so that people could easily guess what it 
is. For example, I could picture it on a t-shirt or letter head with the 
slogan "" or something like that that would lead people 
back to the site.


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