Re: [libreoffice-marketing]LibO marketing? [was: t-shirts ...]

Hi Marc, Drew(s), all,

Marc Paré schrieb:
> Le 2010-10-14 12:46, Drew Campbell a écrit :
> > Hi Drew,
> >
> > [...] I agree with the other Drew that it's important to build name
> > recognition for the LibreOffice brand.
+1

> > It is way too soon to shorten the name for marketing
> > purposes...[...]
+1

> > [...]
>
> I agree too, officially, we should market the "LibreOffice" name
> right from the very start and for now we could just market the
> "vernacular" name of "LibO" as being what "people have been calling
> it in its short form".


I would not market it to external areas, but keep it inside our community.

As well as OOo or l10n it's an acronym - but a very cool one ;-)

> [...] Maybe we could do a
> little bit of marketing subterfuge by allowing a limited quantity of
> some "LibO" shirts to "leak out" though ... this could have some
> appeal to the "rebels" in the group. It could also create a little
> buzz for the brand.

As you state below, we probably don't need to market LibO at all - 
people will pick it up, as it looks quite probable that we keep using it 
for our internal communication.
> I think that the "LibO" name will follow along on its own. The "cool"
>  factor will also help it.

When the name first came out, I created a logo idea I wan to share with you:
http://wiki.documentfoundation.org/File:LibO_logo_proposals.png

It's just a first idea, but could be developed further ;-)

Best regards

Bernhard

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