Re: Res: Res: [libreoffice-marketing] t-shirts (and maybe business cards)

Le 2010-10-14 12:46, Drew Campbell a écrit :
> Hi Drew,
>
> My name is Drew Campbell and I'm the Marketing Director at The Top Floor, a Vermont IT firm. I 
> agree with the other Drew that it's important to build name recognition for the LibreOffice brand. 
> It is way too soon to shorten the name for marketing purposes...we need to drill the actual name 
> into the market - LibreOffice, LibreOffice, LibreOffice...Though I agree that #libO would be a 
> great Twitter hash!
>
> Thanks for all the work you're doing to promote this!
>
> ~Drew
>
> Drew Campbell - Drew@TheTopFloor.com
> The Top Floor - Business Computer Solutions
> ________________________________
>
> PO Box 524, Middlebury, VT 05753
> Phone: 802.388.1600 x252
> Toll-Free: 800.290.4979 x252
> Fax: 800.290.4765
>
> -----Original Message-----
> From: Drew Jensen [mailto:drew@baseanswers.com]
> Sent: Wednesday, October 13, 2010 11:08 PM
> To: marketing@libreoffice.org
> Subject: Re: Res: Res: [libreoffice-marketing] t-shirts (and maybe business cards)
>
> On Wed, 2010-10-13 at 19:49 -0700, Lucas Filho wrote:
> > Hello Drew,
> >
> >
> >
> > The same does not prove what is the "Libo". What do you think?
>
> Personally - I think that if LibreOffice had some decent name
> recognition then playing with a nick-name would be fine, but right now I
> think it would better to focus on building that name recognition for the
> real name.
>
> However there are folks with real PR/Mktg background on the list and I
> would certainly want to hear what they think on that.
>
> LibO is cute for sure. For instance I think it is a great twitter hash
> for us #libO.

Oh no! Two Drews. Hope we don't get confused over this. LOL

I agree too, officially, we should market the "LibreOffice" name right 
from the very start and for now we could just market the "vernacular" 
name of "LibO" as being what "people have been calling it in its short 
form". But officially, I would favour to concentrate on the 
"LibreOffice" brand as much as possible. Maybe we could do a little bit 
of marketing subterfuge by allowing a limited quantity of some "LibO" 
shirts to "leak out" though ... this could have some appeal to the 
"rebels" in the group. It could also create a little buzz for the brand.

I think that the "LibO" name will follow along on its own. The "cool" 
factor will also help it.

Marc


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