Re: [libreoffice-marketing]LibO marketing? [was: t-shirts ...]

Le 2010-10-14 14:54, Bernhard Dippold a écrit :
> Hi Marc, Drew(s), all,
>
> Marc Paré schrieb:
> > Le 2010-10-14 12:46, Drew Campbell a écrit :
> > > Hi Drew,
> > >
> > > [...] I agree with the other Drew that it's important to build name
> > > recognition for the LibreOffice brand.
> +1
>
> > > It is way too soon to shorten the name for marketing
> > > purposes...[...]
> +1
>
> > > [...]
> >
> > I agree too, officially, we should market the "LibreOffice" name
> > right from the very start and for now we could just market the
> > "vernacular" name of "LibO" as being what "people have been calling
> > it in its short form".
>
>
> I would not market it to external areas, but keep it inside our community.
>
> As well as OOo or l10n it's an acronym - but a very cool one ;-)
>
> > [...] Maybe we could do a
> > little bit of marketing subterfuge by allowing a limited quantity of
> > some "LibO" shirts to "leak out" though ... this could have some
> > appeal to the "rebels" in the group. It could also create a little
> > buzz for the brand.
>
> As you state below, we probably don't need to market LibO at all -
> people will pick it up, as it looks quite probable that we keep using it
> for our internal communication.
> > I think that the "LibO" name will follow along on its own. The "cool"
> > factor will also help it.
>
> When the name first came out, I created a logo idea I wan to share with
> you:
> http://wiki.documentfoundation.org/File:LibO_logo_proposals.png
>
> It's just a first idea, but could be developed further ;-)
>
> Best regards
>
> Bernhard

Looks good, but if we were to put it, just as an example, on a t-shirt 
it would almost need a slogan so that people could easily guess what it 
is. For example, I could picture it on a t-shirt or letter head with the 
slogan "A_Suite_Deal.com" or something like that that would lead people 
back to the LibreOffice.org site.

Marc


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