Re: [libreoffice-marketing]LibO marketing? [was: t-shirts ...]

On Mon, 18 Oct 2010 21:09:23 -0700
Jon Hamkins <hamkins@alumni.caltech.edu> wrote:

> On 10/18/2010 08:53 PM, David Nelson wrote:
> > Hi, :-)
> >
> > On Tue, Oct 19, 2010 at 10:42, Lucas Filho<lucascoe@yahoo.com.br>  wrote:
> > > I did some tests with the name and logo images for LibreOffice.
> > > Look here:
> > http://lh5.ggpht.com/_hohWhG7m3yw/TL0CER52n8I/AAAAAAAAAbE/0r3EEOQqPc0/s640/libo_test.png
> >
> > For me, the paper plane does not project any associations that I can
> > connect with LibO.
>
> It does for me.  The plane is paper, which I associate with documents. 
> (Ideally, the paper would have the TDF triangle in one corner, however.) 
>   The plane also conveys a certain sense of ease of use (light, flying). 
>   It also conveys a sense of irreverent freedom, as these are thrown in 
> class.  So to me, 01 is the best of the 3 options, and it has some 
> potential.
>
> I can't really see the winged horse in 02 or 03 very well.  I can't tell 
> which way the head is facing, for example.  I agree with David, it isn't 
> likely to scale well.  I'm not a fan of imaginary animals, either, I 
> guess.  It gives me a sense of "LibO will succeed when horses fly."
>
> For any of the three, I think TDF would be better as expanded to "The 
> Document Foundation," using the full width under the LibreOffice logo.
>
>       ----Jon

As an - up to now - silent reader of this list I have to agree on the
horse not being distinguishable enough.

There's already a branding page on the wiki now and I really like the
logo and the guidelines (proposed?) ober there:
http://wiki.documentfoundation.org/Marketing/Branding

The only thing I could imagine would be a logo-variation with the
paper-plane. Perhaps the plane could "fly" through the "O" in the
LibreOffice-logo posted on the Wiki? I think that'd make it a great
graphical enhancement for t-shirts and stuff like that without making
the official logo unrecognisable.

Klaus

-- 
Klaus Doblmann B.A. - FSF member #7570
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