Re: [libreoffice-design] [VI] Consistent theme for screenshots

Hi Marc, all,

Marc Paré schrieb:
> Le 2011-06-24 17:34, Sigrid Carrera a écrit :
> > Hi Marc,
> >
> > On Fri, 24 Jun 2011 16:43:22 -0400 Marc Paré<marc@marcpare.com>
> > wrote:
> > > [...]
> > >
> > > At this point, we should try to accommodate the comments from
> > > Jean Hollis Weber on this topic and try to find a theme OR
> > > create our own theme for this purpose. Maybe none of the
> > > "pre-packaged" themes will work for what we need.
> >
> > I'm not sure that I agree with your statement here.
> >
> > Bernhards goal was to have a theme that is widely available, that
> > looks nice and modern.

Not only: I want to combine the needs of the documentation team with
marketing and branding.

And if it would be possible to increase the number of contributors to
LibreOffice by an easy way to create the screenshots we need, this would
be the cherry on the cake.

> > If we can modify one of the prepackaged themes that would mean,
> > that many people have access to it [...]
>
> I think the goal of the theme was to have one suitable for
> screenshots and for print. This is the tool we are seeking for the
> website and documentation team. Of course looking modern and clean
> would be also involved in this search.

No - my main point is consistency as part of our branding.

Otherwise it would be much easier: We could use the best theme for web 
presence and another one for documentation.

Bot not only branding is important. It is crucial for our recognition in 
public - and thus a relevant marketing topic - that Windows user get the 
right impression about our product from the screenshots they see 
(whether they be on the website, in documentation, press articles or any 
other place).

We shouldn't present a XP like style telling the people that we believe 
in old-fashioned UI (and backed by the MS Office 2003 menu structure our 
UI is based on).

The theme will have to take into account that most of our new users fell 
comfortable with Windows 7.
> My point about creating our own theme, if we cannot find a suitable
> one, is that we can develop it, maintain it, and submit it to the
> kde-look.org and gnome-look.org sites and this will make it available
> through the "KDE/Gnome system settings" for anyone's use.

... for anyone on a GNU/Linux OS.

> [...]
>
> IMO, if we do find a theme, if at all possible through the design
> team, we could decide to adopt the theme, and, if the licence permits
> it, rename it, and, from then on, take on the task of maintaining the
> theme. This way, again, we are in control of our quality assurance as
> far as the screenshots are concerned.

I don't want to take this task, as I still hope that a standard theme 
like Clearlook would serve our needs (perhaps with some minor 
modifications for printable screenshots) - but perhaps someone else would.

With a standard theme (and a good documentation of any modification) the 
necessary manpower is minimized, and people can use it on their platform 
with minor effort.
> From a marketing point of view, if the theme were to incorporate the
>  "LibreOffice" name, it would be a plus for us, from the point of
> view of branding. People would then talk about adopting the
> "LibreOffice" theme or "LibreOffice ScreenShot" theme or ... Getting
> our name out in the wild will get us more brand recognition.

For marketing a Win7 like theme would be great - and I'd rather like to 
see more theming in the LibreOffice UI to fit with the user's personal 
desktop theme than in modifying the user's desktop appearance to fit 
with LibreOffice.

This said - a theme that transports the LibO branding to the users' 
desktops would of course support our marketing, but I would think that 
this might rather be used by people already convinced that LibreOffice 
is the best software package on earth ;-)

Best regards

Bernhard

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