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Hi Bjorn,

I do share your concerns, but would like to present a somewhat even more
radical position. 

As I understand it, you advocate for an evidence-based decision-making for
design questions. 
Anyone can come up with his/her design alternative. 
Eventually all the alternatives will be tested by actual users, in one
survey or another, and may the most popular alternative win!

I would like to ask why not have a preliminary set of surveys, to identify
the needs and likes of actual users and of potential users, 
and then come up with design alternatives that address these likes and
needs.

What do you say?

dror

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