Re: [libreoffice-design] Re: [en] NA-Comm-DVD Label

Hi Drew,

I proposed to try to write a short comment even if I don't have the time 
to write much...

drew schrieb:
> On Thu, 2011-04-21 at 11:10 -0400, Marc Paré wrote:
> > [...]
> >
> > The only other criticism I would have is the slogan. I would suggest
> > moving the slogan moved beneath the LibreOffice title on the back page.
>
> <snip>
>
> > What do you think?
>
> Hi Marc,
>
> Did that, and the slogan just kept wanting to move south...so I
> accommodated it.

+1

Once again: Did you try a smaller logo on the back?

I know you kept the distances from the branding page, but to me the back 
still looks a bit crowded...
> After that, it just yelled at me to do something with the front...so I
> listened again.

And removed the dark green border - thanks a lot, it looks much more 
friendly and open to me (and the scatter motif gained importance).
> Finally, the ODF logo screamed so I borrowed from here and there, did a
> little aggregating and a little touch with the airbrush tool and
> well..see for yourself.

Without you mentioning it, I would have not realized.

You created a new ODF logo? And where did you get the SVG logo?

They look very good side by side (and in large scale you see the 
differences between the sheets behind them, so it is clear that they 
don't belong together).

For a new iteration I have the idea to give the ODF logo more importance 
by enlarging it while the other two (PDF and SVG) as external file 
formats we can import and export to (in raising quality) might be smaller ?

> http://wiki.documentfoundation.org/Existing_Designs#Case
>
> The source file is at:
> http://lo-portal.us/temp/na-dvd-case-04-11-22c.xcf
>
> "What do you think?" ->

Much more feedback than I originally wanted...
And lots of "criticism" (I hope you take it as thoughts - not as 
critics) instead of the praise you deserve.

One point I'd like to mention nevertheless:

Did the NA-DVD team think about using the logo with TDF subline now you 
are official part of the LibreOffice-Box team (or how it will be called 
in future)? Even as NA marketing team this would have been possible, but 
now I don't see any reason (perhaps except the approval of some of your 
team members by the Membership Committee) to refrain from the TDF logo 
as you are:

An official part of the LibreOffice community - and your DVD seems to 
fall under the part of the logo policy that reads:

"TDF approved DVDs or USB keys with 'LibreOffice'" [1]

>  I think this is looking damned good now, thanks
> to all feedback.

And here I fully agree.

You don't need to integrate the points I commented - it is really good!

It's just meant as suggestion to think about for the next iteration...

> Also, that I need to move on to a jewel case layout.
This would be great - we definitively need such artwork.

Best regards

Bernhard


PS: I updated the branding page [2] a bit because it didn't explain the 
difference between logo with and without TDF subline clearly enough and 
added a link to the logo policy. We probably have to add more examples 
for several use cases - perhaps already with the overdue iteration of 
the branding page.

[1]: http://wiki.documentfoundation.org/Logo_Policy
[2]: http://wiki.documentfoundation.org/Marketing/Branding#Resources

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