Hi Bernhard + Christoph,
Can I butt-in for a second on just one issue; ...
On 3/3/2011 9:33 AM, Christoph Noack wrote:
Hi Bernhard, all!
Am Mittwoch, den 02.03.2011, 23:00 +0100 schrieb Bernhard Dippold:
The greyscale logo uses a 50% grey level (#808080), and I'd like to keep it.
But the darker part of the logo is black only in the basic logo.
We already discussed the black issue several times, so I'd like to see a
"LibreGrey 0" to be used for the dark part of the colored and the
In my eyes 80% grey (#333333) is dark enough to look distinct from the
lighter tone, but is recognized as "not black".
It is simply music to my ears to hear you say that Bernhard =)
After so much discussion that seemed to have been swept under the rug,
it is good to hear confirmation of this (sub)topic.
"Several times" is an understatement =) and if you go back through the
proposals you can see a correlation between the level of "finish" in the
designs and the absence of pure black.
Can we finally put this to bed and move to a dark-grey instead of black?
- Black is unfriendly
- Black creates a negative emphasis on contrast (especially given the
simplicity of the shapes in the logo)
- Makes text "stick out" rather than "blend in"
- The Green doesn't match the black comfortably, but matches the greys well
- Printing dark grey is not an issue (including the mono version)
- Using Grey, especially in gradient, creates the perception of lighting
Really, you only need to look at the difference between this;
to know that they are worlds apart.
Black text on white background = default = no thought given to
appropriateness of message = no design effort made.
We shouldn't have "contemporary" and "plain" versions! that will only
Why aren't we just moving over to the contemporary version as the /main/
The plain logo has no benefit over the contemporary version and
switching them will not create confusion, they are essentially the same
thing (to end users).
We could add "LibreGrey 2" and "LibreGrey 3", but I don't think this is
necessary for the LibO palette.
Mmh, I got lost a bit ... if I understood it correctly, you discuss the
logo instead of the color palette to be included in / translated for
Concerning the former, the black is still fine for the Basic logo for
various reasons. Indeed, the Contemporary logo features the different
gray shadings (and is the only one as far as I remember).
The logo point will probably not make it past this email, but the switch
to grey over black should be considered.
I mean, haven't we been through this enough times to know that it isn't
worth continuing this mistake?
Has a single person even been able to provide a substantial reason that
black compliments the branding (clean, balanced and friendly) positioning?
If we include the basic colors in the palette, more grey values are as
important as the main colors.
PS. I'm the biggest fan of black in identity design, but only when it
suits the brand.
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