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Hi Bernhard!, all!

On 2/6/2011 9:06 AM, Dr. Bernhard Dippold wrote:
I'm sorry I keep bringing this up, but I think it's necessary to discuss
and plan for this.
Most people will see our logo before they even try the software. We
might lose them before we even shake their hand.
You really think that we lose most of our possible customers because
of our poor logo? I didn't think it would be *that* bad...

Best regards


You're right, probably a gross over-exaggeration.
But here's an interesting (well, kinda boring actually) story;

At the end of last semester, one of our students asked me how to go deeper than simple web-dev. He wanted PHP. I opened up Eclipse and Netbeans homepages and told him these 2 were the bees-knees. I expected he would opt for Eclipse because they had a better (not usability-wise) website (wasn't always the case, that). He said "Hmmm, I'll give this (Netbeans) a try" and I asked him "out of curiosity, why not eclipse?". He said;

"Their logo looks like it was made in a high-school design competition"... That made me smile.

Such a simple, uneducated choice huh? but who here is not guilty of having judged a book by it's cover? Sadly, almost all my books have nice covers. I'm not really ashamed, that's the power of good Design.


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