Re: [us-marketing] Marketing Plan

On Sat, May 14, 2011 at 7:11 AM, drew <drew@baseanswers.com> wrote:
> On Sat, 2011-05-14 at 09:59 -0400, webmaster for Kracked Press
> Productions wrote:
> > On 05/14/2011 09:37 AM, drew wrote:
> > > Hi,
> > >
> > > Just wanted to try and pull some of what I see in emails from Carl,
> > > Craig, and others into something that can be acted on.
> > >
> > > One of those ideas it seems to me is actually putting together a
> > > marketing plan for our region.
> > >
> > > Much of what would be in a traditional plan is already done for us,
> > > items such as branding issues and the like.
> > >
> > > Other items, IMO, are not so clear:
> > >
> > > - identify a target market
> > > - short and long-term marketing strategies.
> > > - who does what, when, and with what
> > > - how do we measure our success in executing the plan
> > > (so we can adjust as needed)
> > >
> > > Just some quick ideas on this.
> > >
> > > Thanks
> > >
> > > Drew
> > Target areas - Hispanic people have stated that they feel left out for
> > getting software and support in Spanish.
>
> Absolutely agree - I started a conversation with a number of people at
> SCALE this year on this subject, specifically why/how it was we where
> sitting in a conference in Southern California with near zero Hispanic
> attendance.
>
> Bottom line is this is something, IMO, that as a group we need to
> address directly and pro-actively reach out to the Hispanic community in
> our region. (really I'm speaking of the USA here)
>
> I would be strongly in favor of our making this a major part of a
> regional plan.
>
> Thanks
>
> Drew

Good thoughts Drew! Thank you.

Including a plan here
http://wiki.documentfoundation.org/Marketing/US-Marketing
would give direction and energy to the
http://wiki.documentfoundation.org/Marketing/US-Marketing/Projects. As
things stand, there are many good ideas, with no connection between
those ideas and the resources available to implement them.

For example, there are 11 U.S. people in the Members table...and there
are 12 million Ubuntu users. With LibreOffice as default, presumably
the number of Ubuntu LibO installs will approach 12M as people
upgrade. And that's just one Linux distro. How much opportunity exists
if Windows and Mac are included?  What are these users willing to do
to support LibreOffice?

A plan such as Drew suggests would bring this sort of intelligence to
light. So instead of a list of good ideas, there could be an action
plan for achieving particular goals with available resources. A good
marketing planning process will surface other interesting
opportunities and strengths. Jumping straight into generating good
ideas is likely to leave some of the best ideas undiscovered.

Carl

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