Re: [us-marketing] Marketing Plan

On Sat, 2011-05-14 at 09:59 -0400, webmaster for Kracked Press
Productions wrote:
> On 05/14/2011 09:37 AM, drew wrote:
> > Hi,
> >
> > Just wanted to try and pull some of what I see in emails from Carl,
> > Craig, and others into something that can be acted on.
> >
> > One of those ideas it seems to me is actually putting together a
> > marketing plan for our region.
> >
> > Much of what would be in a traditional plan is already done for us,
> > items such as branding issues and the like.
> >
> > Other items, IMO, are not so clear:
> >
> > - identify a target market
> > - short and long-term marketing strategies.
> > - who does what, when, and with what
> > - how do we measure our success in executing the plan
> > (so we can adjust as needed)
> >
> > Just some quick ideas on this.
> >
> > Thanks
> >
> > Drew
> Target areas - Hispanic people have stated that they feel left out for 
> getting software and support in Spanish.

Absolutely agree - I started a conversation with a number of people at
SCALE this year on this subject, specifically why/how it was we where
sitting in a conference in Southern California with near zero Hispanic
attendance.

Bottom line is this is something, IMO, that as a group we need to
address directly and pro-actively reach out to the Hispanic community in
our region. (really I'm speaking of the USA here)

I would be strongly in favor of our making this a major part of a
regional plan. 

Thanks

Drew


-- 
Unsubscribe instructions: E-mail to marketing+help@us.libreoffice.org
Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette
List archive: http://listarchives.libreoffice.org/us/marketing/
All messages sent to this list will be publicly archived and cannot be deleted