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On Sat, 2011-05-14 at 09:59 -0400, webmaster for Kracked Press
Productions wrote:
On 05/14/2011 09:37 AM, drew wrote:

Just wanted to try and pull some of what I see in emails from Carl,
Craig, and others into something that can be acted on.

One of those ideas it seems to me is actually putting together a
marketing plan for our region.

Much of what would be in a traditional plan is already done for us,
items such as branding issues and the like.

Other items, IMO, are not so clear:

- identify a target market
- short and long-term marketing strategies.
- who does what, when, and with what
- how do we measure our success in executing the plan
(so we can adjust as needed)

Just some quick ideas on this.


Target areas - Hispanic people have stated that they feel left out for 
getting software and support in Spanish.

Absolutely agree - I started a conversation with a number of people at
SCALE this year on this subject, specifically why/how it was we where
sitting in a conference in Southern California with near zero Hispanic

Bottom line is this is something, IMO, that as a group we need to
address directly and pro-actively reach out to the Hispanic community in
our region. (really I'm speaking of the USA here)

I would be strongly in favor of our making this a major part of a
regional plan. 



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