On 05/14/2011 09:37 AM, drew wrote:
Target areas - Hispanic people have stated that they feel left out for
getting software and support in Spanish.
Just wanted to try and pull some of what I see in emails from Carl,
Craig, and others into something that can be acted on.
One of those ideas it seems to me is actually putting together a
marketing plan for our region.
Much of what would be in a traditional plan is already done for us,
items such as branding issues and the like.
Other items, IMO, are not so clear:
- identify a target market
- short and long-term marketing strategies.
- who does what, when, and with what
- how do we measure our success in executing the plan
(so we can adjust as needed)
Just some quick ideas on this.
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