[us-marketing] Marketing Plan

Hi,

Just wanted to try and pull some of what I see in emails from Carl,
Craig, and others into something that can be acted on.

One of those ideas it seems to me is actually putting together a
marketing plan for our region.

Much of what would be in a traditional plan is already done for us,
items such as branding issues and the like.

Other items, IMO, are not so clear:

- identify a target market
- short and long-term marketing strategies.
- who does what, when, and with what
- how do we measure our success in executing the plan
(so we can adjust as needed)

Just some quick ideas on this.

Thanks

Drew






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