Hi Matt,I've just had a quick look but this is really good. Definitely worth creating a page under the Marketing section of the wiki (I can help with that, if need be) and fine-tuning it. It'll be great to have something to point at, when people want to promote LibreOffice -- especially in their native languages, where we may not be active at all. So for this case, we can encourage translations as well...
Cheers, Mike On 20/03/2026 17:25, strange.flute9055@fastmail.com wrote:
Hi everyone Following up my previous email (see below), here's the link to the messaging toolkit I mentioned. It's an html file output from LibreOffice Writer with internal links etc hosted in my pCloud account and should just open in your browser. https://filedn.com/lNM1Jheelk5p8S9iWcmtrnJ/comms%20playbook%20v1%20libre.html As I say, the aim is to complement the leaflet/poster etc. templates with basic content for different situations and audiences. It's for devs and other people who don't normally do comms things so they'll have thought through, professionally produced messaging rather than constantly having to spend their time reinventing the wheel. All thoughts and comments welcomed - please post them to the list for discussion. (Also, shout if you have any permissions problems opening the file. It should be public, but sometimes these things need tweaking!) thanks Matt On Wed, 18 Mar 2026, at 10:59 AM, strange.flute9055@fastmail.com wrote:Just to keep in the loop... Thanks for the info and links to the various marketing/branding resources, all. I know people are working on design elements, so I've focussed on pulling together a toolkit for the messaging about LO to different audiences: basically a set of texts for presentations, leaflets and social media which people can download to use and adapt for their own purposes, and guidance on how to deploy them. It means people won't have to spend time reinventing the wheel in slightly different shapes every time, and just as us comms types get the benefit of devs and coders skills, they can get the benefit of ours. I'll be uploading them to the wiki and making them available for download as pdf/odt. I'm currently turning the document into wiki pages - I'll post a link to a mockup wiki in the next few days. cheers Matt On Thu, 26 Feb 2026, at 9:45 AM, Italo Vignoli wrote:Hi Matt, I receive over 500 emails per day, and I have to act on over 100 emails per day, which means that a single message can slip between the cracks. Persistence is another asset of open source marketing. If in 2004 I had given up after my first 4 messages, which were completely ignored, I would not be here today. I have been involved in professional marketing activities since 1981, first in a US corporation and then in large PR agencies. I am familiar with most marketing tasks, and what you are doing will definitely be useful for many, but do not expect everyone to understand the concept of audience segmentation. Your experience can be used to grow this understanding inside the community, and this is why I was suggesting a marketing call open to everyone. Best regards, Italo On 2/26/26 15:27, strange.flute9055@fastmail.com wrote:Hi Mike and Italo To clear up any confusion, my comment about not receiving any reply to previous questions about audiences referred to an exchange on this list on Dec 1, where no one responded to my question, so nearly three months ago. This wasn't 24 hours. I'm glad things seem to be moving this time. As per my previous email, I'll develop some messaging per audience, based round the previous comments and other material on the website, to circulate. When it's done, it will be a kind of library of approved content for designers and other people to drop into what they're doing so the messaging is consistent and volunteers aren't spending time reinventing the wheel. Hope that's clear. Matt On Thu, 26 Feb 2026, at 5:31 AM, Italo Vignoli wrote:Hi Matt, contributing to open source projects in the area of marketing is not like consulting to a regular business, so please expect delays and/or replies which may look weird. Most of the people in the project do not have any kind of marketing background, and in some cases see marketing as an issue rather than an opportunity. In addition, many people are volunteers, and people who are paid like Mike and me do not work full time, and do cover all continents, talking with journalists, supporting local communities, handling branding issues, preparing announcements, managing marketing budgets, speaking at conferences, representing TDF at global level (EU, governments, NGOs, ...), writing blog posts, preparing slide decks for events, writing the Annual Report, and organizing LibreOffice Conferences. I may have missed some tasks, but I am definitely involved almost on a daily basis on all the above tasks. Mike is focusing on slightly different tasks, but the overall workload is the same. All this, with a marketing budget close to zero euro (if compared to any competitor's marketing budget). So, please be patient. In open source projects, patience is one of the most important assets of good contributors. All that said, I think it makes sense to have a call in early March to discuss about future marketing activities. Best regards, Italo On 2/25/26 13:29, strange.flute9055@fastmail.com wrote:And again... All goes quiet. That's why I can't help. On Tue, 24 Feb 2026, at 10:55 AM, strange.flute9055@fastmail.com wrote:I'd be interested to know about audiences too, as a copywriter keen to help out. I've asked before but there's been no answer. Matt On Tue, 24 Feb 2026, at 1:03 PM, Sebastian Brower wrote:Hi Mike, Thanks for sending those links. I took a look at the schools and university flyers and i think they are really good - Especially the modern design. I have some areas I believe I can improve upon and would love to take a shot myself. Any source files would be a great help. Also would you mind letting me know the target audience for the flyer? Are we targeting an average student or a tech-savvy one? Thank you, Sebastian On Tue, Feb 24, 2026 at 2:34 AM Mike Saunders < mike.saunders@documentfoundation.org> wrote:Hi Sebastian, On 20/02/2026 11:29, Sebastian Brower wrote: >The main areas that I would like to work on: flyers and graphicsGreat, thanks for offering to help! We have flyers that we hand out at events, in various languages, such as: https://blog.documentfoundation.org/blog/2021/04/23/libreoffice-flyers-for-schools-and-universities-help-us-to-hand-them-out/ And a more modern design: https://blog.documentfoundation.org/blog/2021/07/15/libreoffice-flyer-for-schools-and-universities-extra-design/ What do you think? If you'd like to work on improved designs, I can send you the source file. Regarding graphics, we have recently contracted a design agency to improve our graphics, creating things more consistent with our branding, like: https://blog.documentfoundation.org/wp-content/uploads/2026/02/LO_26_2-light.png But of course, there's lots to do. Is there anything in particular you've seen, that you'd like to work on, or could be improved? Cheers! Mike-- To unsubscribe e-mail to: marketing+unsubscribe@global.libreoffice.org Problems? https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette List archive: https://listarchives.libreoffice.org/global/marketing/ Privacy Policy: https://www.documentfoundation.org/privacy-- To unsubscribe e-mail to: marketing+unsubscribe@global.libreoffice.org Problems? https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette List archive: https://listarchives.libreoffice.org/global/marketing/ Privacy Policy: https://www.documentfoundation.org/privacy-- Italo Vignoli - LibreOffice Marketing & PR mobile/signal/telegram +39.348.5653829 email italo@libreoffice.org-- Italo Vignoli - italo@vignoli.org mobile/signal/telegram +39.348.5653829-- To unsubscribe e-mail to: marketing+unsubscribe@global.libreoffice.org Problems? https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette List archive: https://listarchives.libreoffice.org/global/marketing/ Privacy Policy: https://www.documentfoundation.org/privacy
-- To unsubscribe e-mail to: marketing+unsubscribe@global.libreoffice.org Problems? https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette List archive: https://listarchives.libreoffice.org/global/marketing/ Privacy Policy: https://www.documentfoundation.org/privacy
