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I agree. The whole 'people must come to us on our terms' mentality really doesn't help open source 
as a wider project.

On Thu, 26 Feb 2026, at 9:45 AM, Italo Vignoli wrote:
Hi Matt,

I receive over 500 emails per day, and I have to act on over 100 emails per day, which means that 
a single message can slip between the cracks. Persistence is another asset of open source 
marketing. If in 2004 I had given up after my first 4 messages, which were completely ignored, I 
would not be here today.

I have been involved in professional marketing activities since 1981, first in a US corporation 
and then in large PR agencies. I am familiar with most marketing tasks, and what you are doing 
will definitely be useful for many, but do not expect everyone to understand the concept of 
audience segmentation. Your experience can be used to grow this understanding inside the 
community, and this is why I was suggesting a marketing call open to everyone.

Best regards, Italo

On 2/26/26 15:27, strange.flute9055@fastmail.com wrote:
Hi Mike and Italo

To clear up any confusion, my comment about not receiving any reply to previous questions about 
audiences referred to an exchange on this list on Dec 1, where no one responded to my question, 
so nearly three months ago. This wasn't 24 hours. I'm glad things seem to be moving this time.

As per my previous email, I'll develop some messaging per audience, based round the previous 
comments and other material on the website, to circulate. When it's done, it will be a kind of 
library of approved content for designers and other people to drop into what they're doing so 
the messaging is consistent and volunteers aren't spending time reinventing the wheel.

Hope that's clear.

Matt


On Thu, 26 Feb 2026, at 5:31 AM, Italo Vignoli wrote:
Hi Matt, contributing to open source projects in the area of marketing is not like consulting 
to a regular business, so please expect delays and/or replies which may look weird. Most of the 
people in the project do not have any kind of marketing background, and in some cases see 
marketing as an issue rather than an opportunity.

In addition, many people are volunteers, and people who are paid like Mike and me do not work 
full time, and do cover all continents, talking with journalists, supporting local communities, 
handling branding issues, preparing announcements, managing marketing budgets, speaking at 
conferences, representing TDF at global level (EU, governments, NGOs, ...), writing blog posts, 
preparing slide decks for events, writing the Annual Report, and organizing LibreOffice 
Conferences.

I may have missed some tasks, but I am definitely involved almost on a daily basis on all the 
above tasks. Mike is focusing on slightly different tasks, but the overall workload is the 
same. All this, with a marketing budget close to zero euro (if compared to any competitor's 
marketing budget).

So, please be patient. In open source projects, patience is one of the most important assets of 
good contributors.

All that said, I think it makes sense to have a call in early March to discuss about future 
marketing activities.

Best regards, Italo

On 2/25/26 13:29, strange.flute9055@fastmail.com wrote:
And again... All goes quiet. That's why I can't help. 

On Tue, 24 Feb 2026, at 10:55 AM, strange.flute9055@fastmail.com wrote:
I'd be interested to know about audiences too, as a copywriter keen to 
help out. I've asked before but there's been no answer.

Matt

On Tue, 24 Feb 2026, at 1:03 PM, Sebastian Brower wrote:
Hi Mike,

Thanks for sending those links. I took a look at the schools and university
flyers and i think they are really good - Especially the modern design. I
have some areas I believe I can improve upon and would love to take a shot
myself. Any source files would be a great help. Also would you mind letting
me know the target audience for the flyer? Are we targeting an average
student or a tech-savvy one?

Thank you,
Sebastian

On Tue, Feb 24, 2026 at 2:34 AM Mike Saunders <
mike.saunders@documentfoundation.org> wrote:

Hi Sebastian,

On 20/02/2026 11:29, Sebastian Brower wrote:
 >
The main areas that I would like to work on: flyers and graphics
Great, thanks for offering to help! We have flyers that we hand out at
events, in various languages, such as:


https://blog.documentfoundation.org/blog/2021/04/23/libreoffice-flyers-for-schools-and-universities-help-us-to-hand-them-out/

And a more modern design:


https://blog.documentfoundation.org/blog/2021/07/15/libreoffice-flyer-for-schools-and-universities-extra-design/

What do you think? If you'd like to work on improved designs, I can send
you the source file.

Regarding graphics, we have recently contracted a design agency to
improve our graphics, creating things more consistent with our branding,
like:


https://blog.documentfoundation.org/wp-content/uploads/2026/02/LO_26_2-light.png

But of course, there's lots to do. Is there anything in particular
you've seen, that you'd like to work on, or could be improved?

Cheers!
Mike

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Italo Vignoli - LibreOffice Marketing & PR
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