Re: [libreoffice-marketing] MARKETING PLAN: Recap of Discussion and Potential Labels

Op 12-11-2020 om 16:57 schreef Italo Vignoli:
> On 11/12/20 4:36 PM, Marc Paré wrote:
>
> > Sorry for being a "pain" about this, but I believe some of us still have
> > the preference of "Community Edition" or "Community Unsupported".
> It has been explained several times that the label is not supposed to
> please community members, but is supposed to communicate to the outside
> world.
>
> So, I have explained why "community" is not a good choice, because
> inside the open source community is distinctive for a version with less
> features from an "open core" project (and LibreOffice is not open core)
> and outside the open source community has a different meaning, which is
> misleading for non technical users of desktop software.
I think we should start listing they whole bunch of options 
advantages/disadvantages.

Community Edition
Pro:
- Supported by volunteers;
- Being an STS edition
- In line how it's perceived internally
- Slightly lower quality level
- They community is lacking few Enterprise features. Like incremental 
updates and LTS
- Doesn't ban commercial entity's using it.
- Making it looking less professional

Contra
- Possibility of TDF having different Edition
- Certain risk to be perceived as trimmed down version; but not totally 
incorrect either

++++++++++++++++++++++++++
LibreOffice Free Edition
- Free so likely unsupported

Contra
- Tautology
- Possibly perceived a trimmed down version
- Not a obvious distinction with they commercial edition)
- Suggest that their is a paid edition (by TDF)

+++++++++++++++

 LibreOffice Fresh
Pro
- Position as latest (so possible bugs).
- Already common terminology

Contra
- Not a obvious distinction with they commercial edition

+++++++

LibreOffice TDF edition
Pro
- Room to explain what it entails
- It's a proper description


Contra
- Suggestion TDF to be kind of vendor/distributor
- Suggesting non-TDF LibreOffice editions; which helpful for LibreOffice 
brand.

++++
LibreOffice Rolling
Pro
- Describes to be latest

Contra
- No clear cut why to opt for Enterprise/commercial edition
- It's more a description what it is instead of real edition
- There is a schedule, fixed dates. So not hyper-correct

However still opinion that should be somewhere in the description,
but putting in they label but to much.

> > Should these not also be part of the list? Or have they been discounted
> > as possible labels? If they have been dropped as possible terms, by what
> > process would they have been dropped and by whom?
> They message I have just sent to the mailing list explains why many
> labels have been dropped. Based on the discussion, the focus is now on
> the concept of a "rolling" release, and "community", "personal", and
> other labels are not in line with this focus.
>
> > Should not the final decision go to a membership vote? I am assuming it
> > would be strange for the board to go against a membership decision?
> My task is to put together a marketing plan which works, then the board
> may decide in a different direction (IMHO, using the "community" label
> would make the marketing plan uselss and would not allow to reach the
> objective, which is the sustainability of the project).
I not totally following. In which way would they community label hurt 
they marketing plan?
As I'm not seeing the problem straight way.

Regards,
Telesto


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