[libreoffice-marketing] MARKETING PLAN: Recap of Discussion and Potential Labels

Based on the discussion on the marketing mailing list and during the
call, we are now focusing on a different concept: i.e. the LibreOffice
version released by TDF positioned as a "rolling" product, versus a more
stable version optimized for enterprises and released by the ecosystem.

Just to be clear, nothing would prevent an enterprise to adopt the
"rolling" product, apart from the fact that it will be clear that such a
product is not professionally supported and is not providing a stability
over the long term as often requested by enterprises.

Of course, the approach has just been outlined, so we will have to work
hard at positioning and messaging - and all collaterals - to transform
it into a viable go to market strategy.

Because of this approach, we are now focusing on the following labels
for the LibreOffice version released by TDF:

ROLLING: Rolling is a techie term for OSS advocates, based on several
Linux distros, although not popular amongst users provides a feeling of
something which is not perfectly stable, and as such could be used - but
the deployment should be carefully studied - to provide a message for
enterprises. IMHO sub-optimal but probably acceptable.

CREATIVE: Has a positive connotation which expresses the creativity of
the community reflected in the product. Creative lets you feel that it's
in progress, will go further by iterations just like when you write a
book, or design a painting. And it's how is our release process compared
to LTS.

Alternatives to ROLLING and CREATIVE, based on the concept of something
moving forward, could be: ADVANCE, DYNAMIC, EVOLUTION / EVOLVING, LOOP,
NONSTOP, ONGOING, PACE, PROGRESSIVE, STEP / STEPS, STRETCH / STRIDE. I
have made a quick search, so there might be other options.

Each work has pros and cons, and each one - if selected - will have to
go through a SWOT (strengths, weakness, opportunities, threats) and a
PEST (politics, economics, social, technology) process before any
deployment.

Thanks to all the people who have contributed to the discussion so far,
and will contribute in the next few days.

-- 
Italo Vignoli - LibreOffice Marketing & PR
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