Re: [libreoffice-marketing] MARKETING PLAN: Recap of Discussion and Potential Labels

Le 2020-11-12 à 10 h 26, Italo Vignoli a écrit :
> Based on the discussion on the marketing mailing list and during the
> call, we are now focusing on a different concept: i.e. the LibreOffice
> version released by TDF positioned as a "rolling" product, versus a more
> stable version optimized for enterprises and released by the ecosystem.
>
> Just to be clear, nothing would prevent an enterprise to adopt the
> "rolling" product, apart from the fact that it will be clear that such a
> product is not professionally supported and is not providing a stability
> over the long term as often requested by enterprises.
>
> Of course, the approach has just been outlined, so we will have to work
> hard at positioning and messaging - and all collaterals - to transform
> it into a viable go to market strategy.
>
> Because of this approach, we are now focusing on the following labels
> for the LibreOffice version released by TDF:
>
> ROLLING: Rolling is a techie term for OSS advocates, based on several
> Linux distros, although not popular amongst users provides a feeling of
> something which is not perfectly stable, and as such could be used - but
> the deployment should be carefully studied - to provide a message for
> enterprises. IMHO sub-optimal but probably acceptable.
>
> CREATIVE: Has a positive connotation which expresses the creativity of
> the community reflected in the product. Creative lets you feel that it's
> in progress, will go further by iterations just like when you write a
> book, or design a painting. And it's how is our release process compared
> to LTS.
>
> Alternatives to ROLLING and CREATIVE, based on the concept of something
> moving forward, could be: ADVANCE, DYNAMIC, EVOLUTION / EVOLVING, LOOP,
> NONSTOP, ONGOING, PACE, PROGRESSIVE, STEP / STEPS, STRETCH / STRIDE. I
> have made a quick search, so there might be other options.
>
> Each work has pros and cons, and each one - if selected - will have to
> go through a SWOT (strengths, weakness, opportunities, threats) and a
> PEST (politics, economics, social, technology) process before any
> deployment.
>
> Thanks to all the people who have contributed to the discussion so far,
> and will contribute in the next few days.
Sorry for being a "pain" about this, but I believe some of us still have
the preference of "Community Edition" or "Community Unsupported".

Should these not also be part of the list? Or have they been discounted
as possible labels? If they have been dropped as possible terms, by what
process would they have been dropped and by whom?

Should not the final decision go to a membership vote? I am assuming it
would be strange for the board to go against a membership decision?

Marc

-- 
Marc Paré
marc@marcpare.com
https://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org
LibreOffice Office Suite - 200 million users and growing!
Over 1,000 project developers with impeccable help from its user base.


-- 
To unsubscribe e-mail to: marketing+unsubscribe@global.libreoffice.org
Problems? https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/
Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette
List archive: https://listarchives.libreoffice.org/global/marketing/
Privacy Policy: https://www.documentfoundation.org/privacy