Re: [libreoffice-marketing] MARKETING PLAN: Recap of Discussion and Potential Labels

Op 12-11-2020 om 18:53 schreef Italo Vignoli:
> On 11/12/20 5:58 PM, Telesto wrote:
>
> > > My task is to put together a marketing plan which works, then the board
> > > may decide in a different direction (IMHO, using the "community" label
> > > would make the marketing plan uselss and would not allow to reach the
> > > objective, which is the sustainability of the project).
> > I not totally following. In which way would they community label hurt
> > they marketing plan?
> Because "community" would be meaningless outside the open source
> community, as 99.9% of LibreOffice users - those outside the open source
> community - would not understand or misunderstand the term, while inside
> the open source community would represent the feature limited version of
> an open core product, which does not correspond to reality.
This will be a really tough one :-). I'm probably able to shoot down all 
they options,
suggested by myself and others based on various arguments.

And they community edition is in some sense crippled.
No incremental updates, no LTS support edition. No professional support, 
hell an inferior product :P

I know that Visual Studio Community Edition being crippled, but if you 
ask me where exactly.
And the community terminology is already now to the large audience.
Yes, they accents probably different. So certain elements of Community 
highlighted others suppressed,
in different contexts. But should be workable (even though objected 
initially)

And I think they Community Edition must be interpreted in they light of 
Business Edition.
And they Business Edition in light of they Community Edition.
LibreOffice Community <-> LibreOffice Business feels pretty natural to 
me [dropped they Edition here].
There is probably no LibreOffice Business Edition as such; only 
Collabora Office, LibreOffice powered by CIB (or maybe CIB Office?)
And community probably rather easy to translate. And you can even have a 
LibreOffice Online Community Edition. LibreOffice Online 
Classic/Desktop/Standard are no-go, IMHO

They alternative is going to stick with LibreOffice (by TDF) as TDF 
representing they community.
But that's even harder (read: impossible) to market.
I surely think site design of LibreOffice.org being really important. 
They Business edition must more prominent place. And there needs more 
explaining how at the Community side how LibreOffice being made possible 
and say thank you to all they major code sponsors. To get some 'brand' 
knowledge. I only learned about they importance of CIB and Collabora by 
being active in they bug tracker for a long term. People can write 
Contributes to "LibreOffice" be writing 1 or 2 small commits a year. 
What they tell you is true, but actually means squad.

> In any case, the discussion is now focused in the right direction, to
> find a positioning for LibreOffice - released by TDF - which is not the
> same as that of LibreOffice released by ecosystem companies, and is easy
> to understand for the users (not the community members).
Is indeed important to keep this in mind. However I think it will pass 
they test.
Not sure if there is a way to 'verify' or test they assumption? How they 
actual public would perceive Community next to say LibreOffice (for) 
Business? Or is there some existing (public available) research?


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