Date: prev next · Thread: first prev next last
2020 Archives by date, by thread · List index

Op 12-11-2020 om 18:53 schreef Italo Vignoli:
On 11/12/20 5:58 PM, Telesto wrote:

My task is to put together a marketing plan which works, then the board
may decide in a different direction (IMHO, using the "community" label
would make the marketing plan uselss and would not allow to reach the
objective, which is the sustainability of the project).
I not totally following. In which way would they community label hurt
they marketing plan?
Because "community" would be meaningless outside the open source
community, as 99.9% of LibreOffice users - those outside the open source
community - would not understand or misunderstand the term, while inside
the open source community would represent the feature limited version of
an open core product, which does not correspond to reality.
This will be a really tough one :-). I'm probably able to shoot down all they options,
suggested by myself and others based on various arguments.

And they community edition is in some sense crippled.
No incremental updates, no LTS support edition. No professional support, hell an inferior product :P

I know that Visual Studio Community Edition being crippled, but if you ask me where exactly.
And the community terminology is already now to the large audience.
Yes, they accents probably different. So certain elements of Community highlighted others suppressed, in different contexts. But should be workable (even though objected initially)

And I think they Community Edition must be interpreted in they light of Business Edition.
And they Business Edition in light of they Community Edition.
LibreOffice Community <-> LibreOffice Business feels pretty natural to me [dropped they Edition here]. There is probably no LibreOffice Business Edition as such; only Collabora Office, LibreOffice powered by CIB (or maybe CIB Office?) And community probably rather easy to translate. And you can even have a LibreOffice Online Community Edition. LibreOffice Online Classic/Desktop/Standard are no-go, IMHO

They alternative is going to stick with LibreOffice (by TDF) as TDF representing they community.
But that's even harder (read: impossible) to market.
I surely think site design of being really important. They Business edition must more prominent place. And there needs more explaining how at the Community side how LibreOffice being made possible and say thank you to all they major code sponsors. To get some 'brand' knowledge. I only learned about they importance of CIB and Collabora by being active in they bug tracker for a long term. People can write Contributes to "LibreOffice" be writing 1 or 2 small commits a year. What they tell you is true, but actually means squad.

In any case, the discussion is now focused in the right direction, to
find a positioning for LibreOffice - released by TDF - which is not the
same as that of LibreOffice released by ecosystem companies, and is easy
to understand for the users (not the community members).
Is indeed important to keep this in mind. However I think it will pass they test. Not sure if there is a way to 'verify' or test they assumption? How they actual public would perceive Community next to say LibreOffice (for) Business? Or is there some existing (public available) research?

To unsubscribe e-mail to:
Posting guidelines + more:
List archive:
Privacy Policy:


Privacy Policy | Impressum (Legal Info) | Copyright information: Unless otherwise specified, all text and images on this website are licensed under the Creative Commons Attribution-Share Alike 3.0 License. This does not include the source code of LibreOffice, which is licensed under the Mozilla Public License (MPLv2). "LibreOffice" and "The Document Foundation" are registered trademarks of their corresponding registered owners or are in actual use as trademarks in one or more countries. Their respective logos and icons are also subject to international copyright laws. Use thereof is explained in our trademark policy.