Re: [libreoffice-marketing] Comments to Proposals

Hi Italo, all,

Thanks for the clear explanation and helping the discussion Italo and
great to see all ideas!

Italo Vignoli wrote on 09/11/2020 23:52:
> First of all, thanks for the proposals, although most of them are still
> focusing on community members and not on end users. Sorry, but the label
> must not please community members but educate - or help to educate - the
> enterprises who are ignoring the concept of giving back to open source
> projects in order to make the projects self-sustainable (in a way or
> another, where the another is a plethora of forks backed each one by one
> company, which is exactly the model we decided not to implement when we
> launched LibreOffice). So, this is not a self-reassurance exercise for
> community members, but a product positioning effort.

Short - indeed - it is really needed that enterprises, businesses,
realize that it is essential for the product that they use, to use
supported, paid versions.

My thoughts about the proposals, are based on that criteria.
(There are proposals that I really like for other reasons, but that's
not relevant for our use case.)

> So, the proposals which can be included in the list are Sophie's
> "CREATIVE" and Marco's "STANDARD" and "DESKTOP", as they provide several
> options in term of communications. All other proposals cannot be used as
> a basis for educating enterprises by exerting some moral suasion, as the
> concept cannot be associated to the label.

My clear preference (and I see I'm not the only one) is Community edition.

And Regis' idea  ..

Regis Perdreau wrote on 09/11/2020 20:07:
> I propose LibreOffice Dynamic Community Edition

extends that. Though it's a bit too lengthy, possibly.

Italo Vignoli wrote on 09/11/2020 23:52:
> Also, the name of the product release by ecosystem companies cannot be
> decided by community members. Some of the companies use the "powered by"
> concept but other do not, and the decision about the product naming is
> theirs. This is the reason why there is a LibreOffice Enterprise.

Indeed. It is good to understand the position of the ecosystem community
members and their existential need to operate in a situation with a
healthy market differentiation, so that then feeds the work on LibreOffice.

> The label is just the starting point for a communication strategy. Of

Italo Vignoli wrote on 10/11/2020 12:35:

> The label is just the starting point for a communication strategy. Of
> course, there are other elements which have to be included, in term of
> messages and in term of commercial offerings.

You may have noticed my suggestion - somewhere past weeks - on a simple
but a clear change in the download, where every professional/business
user immediately notices the situation, without putting any limitation
in the freedom for anyone.
Sorry for the wordy explanation ;)
Would be nice to have that somehow included in the discussion and happy
to read the ideas of others around this.

Greetings,
Cor

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