Re: [libreoffice-marketing] MARKETING PLAN: Some Proposals

Hi Marina, all,

Le 11/11/2020 à 11:09, Marina Latini a écrit :
> On 09.11.2020 16:04, Italo Vignoli wrote:
>
> Hello Italo and Community,
> thanks for your inputs here.

and thanks for yours, I fully share your analysis :) Jumping to your
comments
[...]

> > 1. Product Label for the community supported version provided by TDF
>
> COMMUNITY: I like it and this was my instinctive initial idea. After
> some researches I understood what Italo told about the "open core"
> meaning of this tag. As much as I like this proposal, I think our
> business model is not the open core one and always with the
> target-origin approach in mind my fear is that this could be misleading.
> Our community is made of volunteers, ecosystem and investors/donors and
> this tag is not a way to differentiate what the version provided by TDF
> with volunteers support is in the reality.>
> PERSONAL: always with this target-origin approach, I'm missing the
> origin here. Which tag should be used for example by the Limux project
> or by SUSE or by all the others that are investing in our project with a
> contract with one of the ecosystem companies for fixing specific issues
> without using their LTS branded version? Why we should ask to these
> contributors to use a personal tag giving the wrong impression to their
> users that the software is for "for personal use only" and they are the
> "bad folks" not contributing to our open source project in the proper way?
agreed on both
> ROLLING/TUMBLEWEED: I can be biased here as openSUSE community member
> but "rolling" is not only something unstable. ;)
> Look for example at openSUSE Tumbleweed. The distro is a rolling one, in
> constant evolution, it's true, you can get all the updated software
> available from upstream projects and the distro has in any case a really
> extensive quality work done by SUSE, its partners and by the openSUSE
> community. At the end, this tumbleweed concept is not like using a
> master version of LibreOffice but is closer to chose fresh instead of
> still. ;)
> The concept of rolling is something that I really like. it's a shared
> effort from all the contributors (volunteers, ecosystem and investors)
> to deliver something that works as expected without providing a long
> term support version. With this rolling concept I can't see a negative
> outcome also for public administrations like Munich or companies like
> SUSE supporting our project in a different way. I like "tumbleweed" more
> than rolling to be honest but if this concept will be selected we can
> try to find a more effective and visual word too.

yes I really like it too :) I tried to think further on the word
Tumbleweed and its representation. I would like to propose Spring which
represent the season (where everything is coming to life or growing),
the source of water but also the resilience.
> CLASSIC: can be an idea too but for my taste, classic looks also like
> something old, aged and I can see it more close to the distinction we
> have for LibreOffice still and LibreOffice fresh instead of a way to
> differentiate who is doing what and how.
>
> BASIC: with "basic" I can see the same issues already mentioned with
> "PERSONAL" plus the negative connotation that the basic version has less
> features or it has something less if compared with the supported
> version. The difference I see here is much more than the lack of
> professional support.
also agreed on both

Cheers
Sophie

-- 
Sophie Gautier sophi@libreoffice.org
GSM: +33683901545
IRC: sophi
Foundation coordinator
The Document Foundation

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