Re: [libreoffice-marketing] MARKETING PLAN: Some Proposals

Hi Italo,

Le 2020-11-09 à 10 h 04, Italo Vignoli a écrit 
> Proposals in line with the objective:
>
> COMMUNITY: makes the Community happy, but does not communicate to users
> the right message, as Community is the feature-limited version of open
> core projects (best case, competent users or 1% of all users), or the
> organization where you treat addictions (worst case, or 98.9% of all
> users). IMHO not applicable.

Thanks for your input Italo. I believe this is the kind of feedback that
this discussion needs.


COMMUNITY: On the contrary, I would like to suggest this label as most
appropriate. Trying to drive home the fact that LibreOffice is a
membership project has been one of constant message that we have been
trying to push to the members - in that when we speak of the LibreOffice
project we speak to a community and not a sale-product. A good rationale
for the use of "LibreOffice Community Edition" is that the LibreOffice
membership team (coders, QA, l10N, marketeers, docs, etc ...) put out a
product for its use and make it available to the general public for
free. I believe that this simple message would be quite understandable
by both the membership and general public. Having a clear and
understandable label is important, just as important as having a label
that is easily translatable and understood the same way under many
languages.

As for any public user seeking to use a hardened version of LibreOffice,
then we can simply direct them to the ecosystem enterprises where the
public may find paid versions to suit their needs, be it on the desktop
or cloud or cloud service or for small to large scale deployment. This
is where both for the membership project and enterprise ecosystem can
work hand in hand and create interesting income opportunities with the
software.

By using the label "Community", the membership continue under the same
core values, vision and mission as found on the TDF landing page.

As even Italo points out in the first message "COMMUNITY: makes the
Community happy". Admitting that the LibreOffice software on the
membership site is not an "out-of-the-box" software solution to scale in
enterprises, nor an LTS version for just those users who wish to have a
stable version over the span of a few years is nothing to be ashamed of.
It does not indicate the level of code excellence of the software, just
that the code speaks for itself.

Taking this approach will allow the ecosystem partners to step in and
create income to enterprise level solutions where the LibreOffice
project is simply not able to provide. However, where we can help out is
with the messaging and marketing/publicity. Supporting the ecosystem
this way would be better served to all.

2. Where to position the label: title bar, about box, start center

Title bar and start center. Mention in the "about", but keep in mind that the LibreOffice "ABOUT 
US" speaks of and to the membership and not product. So, in a sense, the "LibreOffice Community" 
label has always been there, but not for the purpose of identifying "product", but to identify 
"community".

3. As for the ecosystem edition(s), I am still in favour of the "LibreOffice Powered by ...". It 
allows for the ecosystem partners to brand their versions in the label itself, is defining and 
easily translatable. There is no guessing as to what the meaning is all about and no need to 
demystify. 


Finally, I would hope that the final decision would go to a membership vote as this is quite a 
defining moment. Whether people participated in the talks or not, there may have been some steep 
roadblocks with language where some members may not have been comfortable enough to write and 
participate in English. But, the final decision should go to the membership, we all need to learn 
and to keep working together. The TDF and LibreOffice is an amazing community.


Cheers,

Marc

-- 
Marc Paré
marc@marcpare.com
https://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
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