Re: [libreoffice-marketing] Re: Developer-specific brochure

On 29/06/2013, at 4:28, Marc Paré <marc@marcpare.com> wrote:

> It also shows that we care of whom we are writing about, as it's in a format that is usually seen 
> as an official marketing document that was put together with thought. Printing a page out (yes I 
> saw Jean's note on printing out a page with details), to me, shows that is was thrown together 
> really quickly, a brochure needs a little more care and gives a little move added value than a 
> page.

Many people, including me and a lot of geeks I know, view "official marketing documents" with 
suspicion, assuming they will likely be full of hype and empty words, with little factual content 
of interest. For some people, a simple fact sheet is much more likely to be read. 

--Jean


> As for whether they read it or not, if we make a good show of it, they will read it. I would 
> think that we would have more problems with the casual reader reading through our General and 
> also our Community brochures would be the one that we would worry about; the information is less 
> specific and a casual reader may just become disinterested as they may not see anything of 
> interest that catches their eyes.
>
> Brochures aimed to specific groups will have less of a problem with disinterest, and will have 
> more specific and to the point information for that particular group. They should be more 
> factual, to the point, more bulleted and definitely less of marketing hype.
>
> IMO, once we have brochures set up for all of the different types of groups, it will be easier 
> for us to update the information in them as we move along our community growth. Plus, the nl 
> groups will also have some marketing materials they can work with and translate.
>
> Cheers,
>
> Marc

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