Re: [libreoffice-marketing] Brochure type: Community

Hi :)
Thank you, thank you, thank you!  I didn't realise "too long; didn't read" was such a standard 
thing that it had a standard phrase and even a shortened-form!  

Is there a simple link to some marketing guru that confirms it?  
Regards from 
Tom :)  





> ________________________________
> From: Jean Weber <jeanweber@gmail.com>
> To: Tom Davies <tomdavies04@yahoo.co.uk> 
> Cc: "marketing@global.libreoffice.org" <marketing@global.libreoffice.org> 
> Sent: Friday, 10 May 2013, 5:04
> Subject: Re: [libreoffice-marketing] Brochure type: Community
>
>
> For my purposes, this brochure needs to tell people how they can contribute to the project, what's 
> in it for them if they choose to do so, and what a great community we have that they would enjoy 
> being a part of while at the same time contributing to a great product. 
>
> So in this particular case, we're selling the community more than the product.
>
> Of course the brochure should be eye-catching as well. And not have too many words. Tl;dr doesn't 
> sell anything well IMO.
>
> --Jean
>
> On 10/05/2013, at 13:35, Tom Davies <tomdavies04@yahoo.co.uk> wrote:
>
> > Hi :)
> > So, again it will be people that have already been attraced to the product and just want to 
> > learn more?  It doesn't have to be eye-catching in it's own right?
> > Regards from 
> > Tom :)  
> >
> >
> > > ________________________________
> > > From: Marc Paré <marc@marcpare.com>
> > > To: marketing@global.libreoffice.org 
> > > Sent: Friday, 10 May 2013, 2:58
> > > Subject: [libreoffice-marketing] Brochure type: Community
> > >
> > >
> > > Our next priority brochure will be the "Community" brochure. Jean is 
> > > going to OSCON in July and asks if we could get it ready for the 
> > > conference. It is always better to get it done earlier for others to 
> > > use. Our nl teams will want to work the brochure once it is done.
> > >
> > > The community brochure's target audience will be people interested in 
> > > the following areas: developers, QA, support, documentation, design 
> > > (both Visual Identification and UX), translation etc. (yeh, I know there 
> > > are more). So the list is long and we have only a brochure to fill from 
> > > the point of view of [*community*].
> > >
> > > Add your points that you think we should be writing of in the brochure. 
> > > Don't worry if there are too many items, we will prioritize the list at 
> > > the point of writing the text. We are looking for content items.
> > >
> > > Just add to this thread and I (or someone else) will take care of adding 
> > > them to the workspace wiki page that has been set up. We are doing the 
> > > writing of the brochure in steps.[1]
> > >
> > > Cheers,
> > >
> > > Marc
> > >
> > > [1] 
> > > https://wiki.documentfoundation.org/Marketing/brochuretypes/LibreOfficeCommunity
> > >
> > >
> > > -- 
> > > Marc Paré
>
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