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For my purposes, this brochure needs to tell people how they can contribute to the project, what's 
in it for them if they choose to do so, and what a great community we have that they would enjoy 
being a part of while at the same time contributing to a great product. 

So in this particular case, we're selling the community more than the product.

Of course the brochure should be eye-catching as well. And not have too many words. Tl;dr doesn't 
sell anything well IMO.

--Jean

On 10/05/2013, at 13:35, Tom Davies <tomdavies04@yahoo.co.uk> wrote:

Hi :)
So, again it will be people that have already been attraced to the product and just want to learn 
more?  It doesn't have to be eye-catching in it's own right?
Regards from 
Tom :)  


________________________________
From: Marc Paré <marc@marcpare.com>
To: marketing@global.libreoffice.org 
Sent: Friday, 10 May 2013, 2:58
Subject: [libreoffice-marketing] Brochure type: Community


Our next priority brochure will be the "Community" brochure. Jean is 
going to OSCON in July and asks if we could get it ready for the 
conference. It is always better to get it done earlier for others to 
use. Our nl teams will want to work the brochure once it is done.

The community brochure's target audience will be people interested in 
the following areas: developers, QA, support, documentation, design 
(both Visual Identification and UX), translation etc. (yeh, I know there 
are more). So the list is long and we have only a brochure to fill from 
the point of view of [*community*].

Add your points that you think we should be writing of in the brochure. 
Don't worry if there are too many items, we will prioritize the list at 
the point of writing the text. We are looking for content items.

Just add to this thread and I (or someone else) will take care of adding 
them to the workspace wiki page that has been set up. We are doing the 
writing of the brochure in steps.[1]

Cheers,

Marc

[1] 
https://wiki.documentfoundation.org/Marketing/brochuretypes/LibreOfficeCommunity


-- 
Marc Paré

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