For my purposes, this brochure needs to tell people how they can contribute to the project, what's
in it for them if they choose to do so, and what a great community we have that they would enjoy
being a part of while at the same time contributing to a great product.
So in this particular case, we're selling the community more than the product.
Of course the brochure should be eye-catching as well. And not have too many words. Tl;dr doesn't
sell anything well IMO.
--Jean
On 10/05/2013, at 13:35, Tom Davies <tomdavies04@yahoo.co.uk> wrote:
Hi :)
So, again it will be people that have already been attraced to the product and just want to learn
more? It doesn't have to be eye-catching in it's own right?
Regards from
Tom :)
________________________________
From: Marc Paré <marc@marcpare.com>
To: marketing@global.libreoffice.org
Sent: Friday, 10 May 2013, 2:58
Subject: [libreoffice-marketing] Brochure type: Community
Our next priority brochure will be the "Community" brochure. Jean is
going to OSCON in July and asks if we could get it ready for the
conference. It is always better to get it done earlier for others to
use. Our nl teams will want to work the brochure once it is done.
The community brochure's target audience will be people interested in
the following areas: developers, QA, support, documentation, design
(both Visual Identification and UX), translation etc. (yeh, I know there
are more). So the list is long and we have only a brochure to fill from
the point of view of [*community*].
Add your points that you think we should be writing of in the brochure.
Don't worry if there are too many items, we will prioritize the list at
the point of writing the text. We are looking for content items.
Just add to this thread and I (or someone else) will take care of adding
them to the workspace wiki page that has been set up. We are doing the
writing of the brochure in steps.[1]
Cheers,
Marc
[1]
https://wiki.documentfoundation.org/Marketing/brochuretypes/LibreOfficeCommunity
--
Marc Paré
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