Re: [libreoffice-marketing] Re: Indian academic institutions forced to use MS Office

On 28 April 2013 00:24, Italo Vignoli <italo.vignoli@gmail.com> wrote:
> On 04/25/2013 10:15 PM, Marc Paré wrote:
>
> > If we are to expound the values of LibreOffice in the educational sphere
> > we need to list those values that really count. We already know of the
> > obvious ones of file compatibility etc., but we need to work on the
> > assets that really count to educational organizations.
>
> Hi Marc, it looks like the situation is different, at least by
> continent. In Europe, the decision is 99% political, and 1% based on
> every other issue.

It's more complex. It is different in different European countries.
Some have more central political control than others. eg in Germany
education is by the sixteen Länder in England individual schools have
local management. The details are even different in Scotland and
Wales. This is why it would make sense to find the country/region most
open to LO take up in its schools and put the effort into one place
and show how it works. Then show how it can be replicated and the
unique selling points (USPs). Target the easiest first, don't waste
time and effort on ones that are going to be nearly impossible. The
early adopters will make it easier for those to come on board later.
Once you identify the easiest target put all effort into a strategy
that will make it a "no brainer" for them to adopt. If you can do that
you have a chance.

> This is true not only for the educational system but
> also for governments, and this is the reason why proprietary software
> vendors invest a huge amount of money on lobbying.
>
> On the other hand, every point you mention would definitely increase the
> competitive positioning of LibreOffice, so they are at least worth some
> effort, with the exception of the LTS release issue, as our time based
> release schedule has been - and continues to be - instrumental in
> attracting new developers (which is one of the most important reasons of
> our success so far).
>
> --
> Italo Vignoli - italo.vignoli@gmail.com
> mob +39.348.5653829 - VoIP 5316436@messagenet.it
> skype italovignoli - gtalk italo.vignoli@gmail.com
>
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