Re: [libreoffice-marketing] Enterprise adoption of LibreOffice

On 02/13/2013 06:38 PM, Italo Vignoli wrote:
> On 2/14/13 12:18 AM, Jay Lozier wrote:
>
> > Interesting, if MS became aware that say few large city that currently
> > use MSO were considering LO they might make FUD attacks on LO. I do not
> > know exactly how the MS support agreements work (I would assume
> > something like $x / person for a years with option to renew) but non
> > renewal would be a very good indication someone is switching to
> > something else.
> Only a few large MS Office users have support agreements, because they
> already spend a large amount of money on licenses, but Microsoft visits
> them at least twice a year to try to sell on top of licenses. They use
> every opportunity to provide competitive marketing materials, and the
> fact that several users do not want to speak about migrations is due to
> the fact that they would immediately receive the visit of Microsoft
> sales people, who - in some cases - would try to discredit the CIO with
> his management because of the choice to use free software. Microsoft is
> very effective, although they are losign grip with their market because
> of their attitude.
What is a typical license term?

Years ago I worked closely with my company's sales team. What I noticed 
it was better to sell your products "features and benefits" and say 
nothing about your competitors unless directly asked by the customer. 
Then be very careful what you say to avoid antagonizing the customer and 
be very factual. I worked with chemical equipment manufacturers and our 
customers where often chemical engineers.

The long term problem with FUD tactics is it risks one's creditability 
by becoming a known liar. It may take awhile.

--
Jay Lozier
jslozier@gmail.com


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