[libreoffice-marketing] Re: Blogging of items on the Marketing List

Hi Charles

Le 2013-01-14 11:46, Charles-H. Schulz a écrit :

> > Thanks!
> >
> > So just to keep the list complete and for clarity, it now looks like this:
> >
> > First:
> > * blog about an interesting "LibreOffice" article/event/etc on the
> > Marketing Blog (this will act as our "main teaser") linking to the
> > original website
> >
> > Second: post a message on the following linking to our official
> > Marketing Blog. But these posts would have to be considerably shorter in
> > content to the blog teaser.
> >
> > ** Our official Facebook group
> > ** Our official Google + community
> > ** The official TDF Google + page
> > ** The Libreoffice subreddit
> > ** The Open Source subreddit
> > ** Our official TDF Twitter: @tdforg
> > ** Our official LibreOffice Twitter: @libreoffice
> >
> > Unless there are others we can work out the process or just test-try it
> > to see if it suits our needs.
>
>
> The more I think about it, the less I think the marketing blog is the
> right place. Let me explain my perception. blog.documentfoundation.org
> is very well followed and it's there where people get their news. The
> second place they get the news is through our twitter and identi.ca
> accounts, Facebook and Google +. Then comes the Reddit galaxy.
>
> I'm afraid that our marketing blog is not known by many.
>
> May I thus suggest two approaches:
> - we post more on the blog.documentfoundation.org
> - we handle the marketing blog as a more "specific" and focused blog,
> and handle our social networks in an autonomous way, that is, without
> the marketing blog being some sort of central point.
>
> What do you think?
>
> Charles.

Our blog as well as the doc team's blog are tied to our planet[1]. This 
is where we are read. I don't believe we would be on anyone's reading 
list unless we were of particular marketing interest to them. I don't 
believe that we would ever be of any peculiar interest for long to the 
general public.

It all depends on one's strategic perception of the marketing team blog. 
Is is a place where we use to disseminate materials  of importance to 
the popularity/growth of the project (media articles, 3rd party 
materials such as Klaibson's tables announced on this list etc.) OR is 
the blog to be used of information dealing with primarily of LibreOffice 
marketing specifics.

My initial question, was, as a marketing team, what to do with the 
information we receive periodically from the media and 3rd party news of 
LibreOffice compatible products? If as a team, we decide to post these 
on a marketing-team-run blog, would this be desirable?

Quite honestly, any individual could put up their own blog, do the same 
and apply to join our planet. But, do we want to take this up as a 
marketing task ourselves? Is this something that we could use 
strategically? We used to keep track of it on our wiki, which was useful 
at the time it was being done. Do we want to resurrect it in another 
more strategic form?

Should we then run two marketing blogs? One for marketing specifics and 
another for dissemination of materials for the public? Would this be 
strategically interesting for us to do?

Cheers,

Marc

[1] http://planet.documentfoundation.org/


--
Marc Paré
Marc@MarcPare.com
http://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org


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