Re: [libreoffice-marketing] Re: Blogging of items on the Marketing List

Hello Marc,

Just in passing (running errands outside): I still think that we should
focus on the main TDF blog. A separate marketing blog for the sake of a
secondary blog does not seem exciting (or even useful), but I could be
wrong. But that's my impression only.

Best,

Charles. 

On Sat, 09 Feb 2013 12:15:46 -0500
Marc Paré <marc@marcpare.com> wrote:

> Hi everyone,
>
> Now that v.4.0 is out, and thinks are slowing down a bit, I was 
> wondering if we could finish the discussion on this, OR, just let me 
> know to drop it. IMO, we would be a lot better off if we organized a 
> process for the dissemination of materials. So if you could read the 
> lines below, and, if we could finish and formalize some kind of
> process, I will take care of putting it up on a wiki as well as
> putting it up in action on this list.
>
> I think we are lacking on the process and this would make us even
> more of an effective marketing machine in the advocating the use of 
> LibreOffice on social media sites. It will also help us push our
> brand on the internet.
>
> Cheers,
>
> Marc
>
> Le 2013-01-14 12:25, Marc Paré a écrit :
> > Hi Charles
> >
> > Le 2013-01-14 11:46, Charles-H. Schulz a écrit :
> >
> > > > Thanks!
> > > >
> > > > So just to keep the list complete and for clarity, it now looks
> > > > like this:
> > > >
> > > > First:
> > > > * blog about an interesting "LibreOffice" article/event/etc on the
> > > > Marketing Blog (this will act as our "main teaser") linking to the
> > > > original website
> > > >
> > > > Second: post a message on the following linking to our official
> > > > Marketing Blog. But these posts would have to be considerably
> > > > shorter in content to the blog teaser.
> > > >
> > > > ** Our official Facebook group
> > > > ** Our official Google + community
> > > > ** The official TDF Google + page
> > > > ** The Libreoffice subreddit
> > > > ** The Open Source subreddit
> > > > ** Our official TDF Twitter: @tdforg
> > > > ** Our official LibreOffice Twitter: @libreoffice
> > > >
> > > > Unless there are others we can work out the process or just
> > > > test-try it to see if it suits our needs.
> > >
> > >
> > > The more I think about it, the less I think the marketing blog is
> > > the right place. Let me explain my perception.
> > > blog.documentfoundation.org is very well followed and it's there
> > > where people get their news. The second place they get the news is
> > > through our twitter and identi.ca accounts, Facebook and Google +.
> > > Then comes the Reddit galaxy.
> > >
> > > I'm afraid that our marketing blog is not known by many.
> > >
> > > May I thus suggest two approaches:
> > > - we post more on the blog.documentfoundation.org
> > > - we handle the marketing blog as a more "specific" and focused
> > > blog, and handle our social networks in an autonomous way, that
> > > is, without the marketing blog being some sort of central point.
> > >
> > > What do you think?
> > >
> > > Charles.
> >
> > Our blog as well as the doc team's blog are tied to our planet[1].
> > This is where we are read. I don't believe we would be on anyone's
> > reading list unless we were of particular marketing interest to
> > them. I don't believe that we would ever be of any peculiar
> > interest for long to the general public.
> >
> > It all depends on one's strategic perception of the marketing team
> > blog. Is is a place where we use to disseminate materials of
> > importance to the popularity/growth of the project (media articles,
> > 3rd party materials such as Klaibson's tables announced on this
> > list etc.) OR is the blog to be used of information dealing with
> > primarily of LibreOffice marketing specifics.
> >
> > My initial question, was, as a marketing team, what to do with the
> > information we receive periodically from the media and 3rd party
> > news of LibreOffice compatible products? If as a team, we decide to
> > post these on a marketing-team-run blog, would this be desirable?
> >
> > Quite honestly, any individual could put up their own blog, do the
> > same and apply to join our planet. But, do we want to take this up
> > as a marketing task ourselves? Is this something that we could use
> > strategically? We used to keep track of it on our wiki, which was
> > useful at the time it was being done. Do we want to resurrect it in
> > another more strategic form?
> >
> > Should we then run two marketing blogs? One for marketing specifics
> > and another for dissemination of materials for the public? Would
> > this be strategically interesting for us to do?
> >
> > Cheers,
> >
> > Marc
> >
> > [1] http://planet.documentfoundation.org/



-- 
Charles-H. Schulz 
Co-founder & Director, The Document Foundation,
Zimmerstr. 69, 10117 Berlin, Germany
Rechtsfähige Stiftung des bürgerlichen Rechts
Legal details: http://www.documentfoundation.org/imprint
Mobile Number: +33 (0)6 98 65 54 24.

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