Re: [libreoffice-marketing] donation meter

On 10/02/2012 11:03 AM, webmaster-Kracked_P_P wrote:
> On 10/02/2012 04:59 AM, Charles-H. Schulz wrote:
> > Le lundi 01 octobre 2012 à 09:55 +0200, Florian Effenberger a écrit :
> > > Hello,
> > >
> > > our fundraising campaign officially starts today. Like last time, I'd
> > > like to add a donation meter to our websites, so people can donate
> > > towards a goal.
> > >
> > > I am not a friend of unrealistic values, just to keep people donating
> > > ("We want one million dollars"). However, since this time, the main
> > > goal
> > > is to define our budget for 2013, and therefore determining the
> > > community's resources for next year, I'd like to come up with a
> > > senseful
> > > symbolic value. Comparing TDF with any other major free software
> > > organization, our budget is rather low.
> > >
> > > As an example: We have XY language projects, and each of them should
> > > have a budget of Z, that makes XYZ € to raise.
> > >
> > > Or: We have XY million downloads, and if we get 0,01 € per download, we
> > > want to raise XYZ €.
> > >
> > > Anyone has some nice numbers we can work with?
> > I'd go for a total of 500K (max). This being said I think the marketing
> > list is somewhat unaware of the needed volumes.
> >
> > Best,
> >
> > Charles.
> >
> >
> > > Florian
> > >
> > > -- 
> > > Florian Effenberger, Chairman of the Board (Vorstandsvorsitzender)
> > > Tel: +49 8341 99660880 | Mobile: +49 151 14424108
> > > The Document Foundation, Zimmerstr. 69, 10117 Berlin, Germany
> > > Gemeinnützige rechtsfähige Stiftung des bürgerlichen Rechts
> > > Legal details: http://www.documentfoundation.org/imprint
>
> I do not know what the current yearly cost is, but:
>
> Why not take the current hardware and Internet costs and triple it.
> Then add in the same for projected real marketing costs and see what
> that give you.
> Then take that figure and add in another 50%.
>
> That could give a more "realistic" figure for 2012 "donations needed"
> figure. After that you could increase it by another 20% to 50% for 2013.
>
> Any figure that TDF asks for must have a realistic amount and can be
> justified with numbers for each line item for the current needs and
> the projected needs for TDF. Otherwise, having a super large figure
> listed will be either a waste of time or worse for the marketing
> aspect of LO and its reputation.
Another potential issue is the exact German legal status of the TDF may
restrict how much money the TDF can have and what can be done with the
money. Someone knowledgeable about the relevant German law can explain
it, Non profit groups in the US (where I am) have certain legal
financial restrictions about funding, endowments, operating cash,
spending, etc. and if you do not follow the regulations, in the US, your
non-profit status can be revoked usually by the IRS (tax collectors).

-- 
Jay Lozier
jslozier@gmail.com


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