Re: [libreoffice-marketing] donation meter

On 10/02/2012 04:59 AM, Charles-H. Schulz wrote:
> Le lundi 01 octobre 2012 à 09:55 +0200, Florian Effenberger a écrit :
> > Hello,
> >
> > our fundraising campaign officially starts today. Like last time, I'd
> > like to add a donation meter to our websites, so people can donate
> > towards a goal.
> >
> > I am not a friend of unrealistic values, just to keep people donating
> > ("We want one million dollars"). However, since this time, the main goal
> > is to define our budget for 2013, and therefore determining the
> > community's resources for next year, I'd like to come up with a senseful
> > symbolic value. Comparing TDF with any other major free software
> > organization, our budget is rather low.
> >
> > As an example: We have XY language projects, and each of them should
> > have a budget of Z, that makes XYZ € to raise.
> >
> > Or: We have XY million downloads, and if we get 0,01 € per download, we
> > want to raise XYZ €.
> >
> > Anyone has some nice numbers we can work with?
> I'd go for a total of 500K (max). This being said  I think the marketing
> list is somewhat unaware of the needed volumes.
>
> Best,
>
> Charles.
>
>
> > Florian
> >
> > --
> > Florian Effenberger, Chairman of the Board (Vorstandsvorsitzender)
> > Tel: +49 8341 99660880 | Mobile: +49 151 14424108
> > The Document Foundation, Zimmerstr. 69, 10117 Berlin, Germany
> > Gemeinnützige rechtsfähige Stiftung des bürgerlichen Rechts
> > Legal details: http://www.documentfoundation.org/imprint

I do not know what the current yearly cost is, but:

   Why not take the current hardware and Internet costs and triple it.
   Then add in the same for projected real marketing costs and see what
   that give you.
   Then take that figure and add in another 50%.

That could give a more "realistic" figure for 2012 "donations needed" 
figure. After that you could increase it by another 20% to 50% for 2013.

Any figure that TDF asks for must have a realistic amount and can be 
justified with numbers for each line item for the current needs and the 
projected needs for TDF.  Otherwise, having a super large figure listed 
will be either a waste of time or worse for the marketing aspect of LO 
and its reputation.






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