Re: [libreoffice-marketing] Defining a marketing strategy

Hello Jean, Marc, all,

Le lundi 09 juillet 2012 à 23:08 +1000, Jean Weber a écrit :
> On Fri, Jul 6, 2012 at 12:37 AM, Charles-H.Schulz
> <charles.schulz@documentfoundation.org> wrote:
> > Hello everyone,
> >
> > This might be a long thread and I wish we will all stay on topic, as it
> > is an important subject.
> >
> > [snip]
> >
> > Apologies for the long message,
>
>
> Charles, I've been too busy recently to give this much thought, but I
> do very much want to contribute to this discussion. I hope I'll find
> time to think about it and have something worthwhile to say reasonably
> soon. Perhaps on the 14-hour flight from Australia to the USA this
> Thursday? :-)

Could we start or continue the discussion?
What we need to think about and determine are the following items
(shamelessly plugging from Leif's email):

- the target audience (might be too broad)
- are we offering a product or a community (do we sell who we are or
what we do, and/or the way we do it)?
- we have no roadmap feature-wise, but we have a detailed release plan.
Do we need a "train map"? (no detailed features, but saying where we
would want to be in a year, two years, etc.)
- the channels 
- the mission/the story

Hope this helps,

-- 
Charles-H. Schulz
Co-Founder & Director, The Document Foundation,
Zimmerstr. 69, 10117 Berlin, Germany
Rechtsfähige Stiftung des bürgerlichen Rechts
Legal details: http://www.documentfoundation.org/imprint




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