Re: [libreoffice-marketing] Building a network of marketeers

Agreed. I have a BS in Mass Communications. Just FYI.
On Aug 11, 2011 7:56 AM, "David Emmerich Jourdain" <
jourdain@documentfoundation.org> wrote:
> Hi Tom,
>
> 2011/8/10 Tom Davies <tomdavies04@yahoo.co.uk>
>
> > Hi :)
> > So ban people from those positions unless they can speak English? It
> > seems a
> > bit elitist to me.
>
> My intention isn't to make elitism (not at all), just to be on the
realism.
> We can not forget that the core language is English. In the TDF lists and
in
> almost all businesses in the world. I prefer German ;-), but as my mother
> language, all others languages are, in a certain way, in the margins of
the
> relationships.
>
> So, I understand that English will always be vital to our activities.
>
> Marketing actions are already done in local languages and certainly will
> keep going. We can see this on the pt_BR lists, on the german lists. But
to
> be on the int-lists or to participate in international discussions (via
> skype or gtalk, or with another verbal way) I understand that all
> stakeholders need English, not just some middlemen.
>
> Why "middle men"? Why not "middle women"?
> >
>
> And for sure, if we need, I prefer "middle women" at all!! :-)
>
> In an stinky atmosphere of men, have some smelling women in the middle is
> much better, even if it's virtual! :-D
>
> Best regards,
>
> David
>
>
> > Regards from
> > Tom :)
> >
> >
> >
> >
> > ________________________________
> > From: David Emmerich Jourdain <jourdain@documentfoundation.org>
> > To: marketing@global.libreoffice.org
> > Sent: Wed, 10 August, 2011 21:15:50
> > Subject: Re: [libreoffice-marketing] Building a network of marketeers
> >
> > Hi,
> >
> > 2011/8/10 Tom Davies <tomdavies04@yahoo.co.uk>
> >
> > > Hi :)
> > > It might be possible for a team of people or even an individual that
> > don't
> > > speak
> > > English to choose someone that does speak English to translate between
> > > their
> > > team and the English, perhaps more than one person.
> > > Regards from
> > > Tom :)
> >
> > I agree with all the notes given by all. Except this one.
> >
> > So, as Paulo already have manifested in the brasilian lists and in the
> > international lists, it's delicate to have people who communicate through
> > other, and that would happen here with this idea. Whether in Brazil or in
> > any country.
> >
> > I agree that English can be a barrier in Brazil, as in other countries.
But
> > let middlemen emerge can create filters. And I'm not saying this just
> > thinking about Brazil. After all, as I said, other countries are also
> > experiencing this problem, you may be right.
> >
> > So, I think that the marketing list really should think about that idea,
to
> > have more contributors or "Mitarbeiter", but I think that everybody on
this
> > list need to communicate in English. Without intermediaries, without
> > filters.
> >
> > Best,
> >
> > David
> >
> >
> > > ________________________________
> > > From: Paulo de Souza Lima <paulo.s.lima@varekai.org>
> > > To: marketing@global.libreoffice.org
> > > Sent: Wed, 10 August, 2011 20:51:47
> > > Subject: Re: [libreoffice-marketing] Building a network of marketeers
> > >
> > > Hi Florian,
> > >
> > >
> > > > Hello,
> > > > since September 28th, 2010, everyone of you has done a fantastic job,
> > > > invested a tremendous amount of work, and has been contributing a lot
> > to
> > > > make LibreOffice what it is today -- a software used worldwide, a
> > > > well-recognized brand, and a name people trust in, something that
> > stands
> > > > for
> > > > free software, open standards and a major productivity suite.
> > > > Many of you have recognized that we have not yet set-up fixed
community
> > > > roles, official titles or named team leads. This has been on purpose,
> > to
> > > > not
> > > > create fixed structures from the beginning, and I have a feeling we
are
> > > > performing very well with this approach. In the next months, I am
sure
> > > that
> > > > we will see some more structure growing, but I hope it will not be as
> > > > diverse and large as we had it with OpenOffice.org -- to me, the
"flat"
> > > > approach we are following at LibreOffice works very well and keeps
> > > lowering
> > > > barriers for people joining the community. When many people
contribute
> > > > their
> > > > amazing talent, creativity and a lot of time, it is not necessary to
> > have
> > > > too many different "hierarchies" in the project.
> > >
> > >
> > > I fully agree to that!!! We are working just fine without such titles
and
> > > hierarquies...
> > >
> > >
> > > > However, there is one area where we should move forward and work for
> > more
> > > > structures, and that is marketing.
> > > > Those who have been involved with OpenOffice.org remember our
so-called
> > > > "MarCons", the marketing contacts, and I would like to start building
> > > > something similar in the LibreOffice community. We had various
> > > discussions
> > > > on the marketing mailing list on this topic, and there is a common
> > > > agreement
> > > > that this approach is worth a try. For those who don't remember, have
a
> > > > look
> > > > at this page: http://marketing.openoffice.**org/contacts.html<
> > > > http://marketing.openoffice.org/contacts.html>Don't
> > > > be irritated by the fact that some well-known LibreOffice people are
> > > > still listed, it seems that nobody updated the page since
September...
> > > >
> > >
> > > <snip>
> > >
> > >
> > > > What I want to do is to have a strong and solid network of marketeers
> > for
> > > > the *LibreOffice* project. They do not represent the Foundation as
> > legal
> > > > entity, but even more do represent the Community, the project and the
> > > > product.
> > > > So, in a nutshell, I am aiming for a distinction between the
> > Foundation's
> > > > official spokespeople, and the LibreOffice project's spokespeople.
The
> > > > rationale behind this is that in the future, the Foundation might
have
> > > > several projects, each with their own contacts.
> > > > Ideally, for every international projects that we currently have -
> > > > http://wiki.**documentfoundation.org/Local_**Mailing_Lists<
> > > > http://wiki.documentfoundation.org/Local_Mailing_Lists>-
> > > > we should find at least two community representatives, ideally even
> > > > three.
> > > > They will be listed on an official website, should get some official
> > > title
> > > > that we still can decide on ("Marketing Contact" might be a good
> > choice,
> > > > but
> > > > I'm open to other solutions), be elegible to use LibreOffice business
> > > > cards,
> > > > and will be the first point of contact for any marketing, PR or
> > > > journalist-related inquiries in their area. So, while not legally
> > > > representing the Foundation, those contacts should be recognized as
> > > > officially spokespeople for the project and the community.
> > > > Their list of tasks is wide and interesting, like organization of
trade
> > > > shows, translating press releases, giving interviews and answering
> > > > journalist questions. They will also have many important duties
inside
> > > the
> > > > project, the most important one being a "gateway" between the
> > > international
> > > > marketing of LibreOffice and the local marketing, communicating ideas
> > in
> > > > both directions and giving feedback. Marketing heavily depends on the
> > > > market
> > > > and the area, and the better everyone understands the situation of
> > > > different
> > > > areas, the more we can improve our global marketing efforts.
> > > > Of course, and especially since this is a volunteer job, nobody has
to
> > do
> > > > the job alone. ;-) The most important is that there are trusted
> > contacts
> > > in
> > > > each region who have an overview what is going on, who are willing to
> > > > coordinate things, and who can also cry for help in case things do
not
> > > work
> > > > out the way they plan. Challenges and tasks will heavily differ
between
> > > > various regions, but the core set of todos will be rather similar.
> > > > In order to make that magic happen, I also aim for improving the
> > > > communication between the various international groups. One proposal
> > that
> > > > we
> > > > currently investigate is to transform the marketing conference calls
> > into
> > > > some sort of monthly updates on what is going on in the community. We
> > > will
> > > > also ensure that all marketing contacts will receive press releases
> > > before
> > > > they are made public, so they have enough time to translate them or,
> > see
> > > > above, search for another volunteer to do the translation.
> > >
> > >
> > > Should those people be voted and have a mandate or those positions will
> > be
> > > for a "lifetime"? =)
> > > I think we could locally promote ellections from time to time. What do
> > you
> > > think?
> > >
> > >
> > > > Before I start writing an encyclopedia on community marketing and
make
> > > > everybody tired, I have some tasks for you. ;-)
> > > > I would like to ask everyone to discuss this idea on their local
> > mailing
> > > > lists in their native language (feel free to translate my e-mail if
you
> > > > want), and to hear what they are thinking. Share this idea with them,
> > let
> > > > us
> > > > know their questions, feedback, ideas and of course constructive
> > > criticism,
> > > > and ask if you have some people on the list who would be willing to
> > serve
> > > > as
> > > > marketing contacts. Ideally, we find a good combination of newcomers
> > and
> > > > experts, in order to help new contributors join our marketing
efforts,
> > > > while
> > > > having experienced colleagues at their side, helping them to find
their
> > > > way.
> > > > I will try to draw some graph illustrating my ideas and put it into
the
> > > > wiki.
> > >
> > >
> > > Albino has put this into discussion in our local list.
> > >
> > >
> > > > Ideally, the local groups will propose candidates and have a vote on
> > them
> > > > in
> > > > the neat future, and we then can start a kick-off meeting via Skype,
> > > phone,
> > > > or even face to face in Paris.
> > > > I would be honoured to work with a strong network of marketeers to
> > shape
> > > > the
> > > > future of LibreOffice, and I look forward to your feedback!
> > >
> > >
> > > So, I suppose the candidates should be able to speak English, not only
> > > read/write in that language, am I wrong? If I'm right, this issue will
> > > reduce the possibilities of many candidates, at least in Brazil.
> > >
> > > In the other hand, local marketing teams could have one or two contacts
> > > between them and the international marketing team, and open wider
> > > possibilities to people who can't communicate in English. I'm not sure
> > how
> > > this could work yet. Any idea?
> > >
> > >
> > > > Thanks,
> > > > Florian
> > > > --
> > > > Florian Effenberger <floeff@documentfoundation.org**>
> > > > Steering Committee and Founding Member of The Document Foundation
> > > > Tel: +49 8341 99660880 | Mobile: +49 151 14424108
> > > > Skype: floeff | Twitter/Identi.ca: @floeff
> > >
> > >
> > > Cheers
> > >
> > > --
> > > Paulo de Souza Lima
> > > Técnico em Eletrônica e Administrador
> > > http://www.pasl.net.br
> > > http://almalivre.wordpress.com
> > > Curitiba - PR
> > > Linux User #432358
> > > Ubuntu User #28729
> > >
> > > "For people to achieve peace in their relationships, spiritual peace
and
> > > the
> > > peace among people, it's necessary, earlier, to win the internal battle
> > > between virtues and defects" - Talal Husseini - Acropolitan Philosopher
> > >
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