Re: [libreoffice-marketing] PR translations

On 05/07/2011 10:00 PM, Florian Effenberger wrote:

> I guess it depends. I forward the beta announcements to many journalists
> in Germany, and we receive lots of good feedback and articles, so this
> is good PR for us.

I am not worried by the media, but by people who download the beta and 
are disappointed by the poor quality (especially on Windows). Coverage 
is not the only parameter that we have to look for when we communicate 
to the press. Journalists are an intermediary between us and the users 
and must be handled as such.

Anyway, I am not prohibiting anything, but just suggesting to analyze 
carefully the situation before every announcement, not only in term of 
output (what we get) but also in term of outtake (quality of message) 
and outcome (what we achieve).

I am usually for an aggressive communication strategy, but the issues 
that we have had with the betas of LibreOffice 3.4 suggest to slow down 
a little bit, especially in consideration of the fact that prolly there 
won't be a 3.4 version of OOo.

--
Italo Vignoli
italo.vignoli@gmail.com
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