Re: [libreoffice-marketing] Re: [Design] Design team needs and Drupal site development

On Mon, 2010-11-22 at 01:28 +0100, Bernhard Dippold wrote:

> I think they cover quite clearly what they want to say, so I'd keep them.

If they would, there would be no question whether design should sit
below marketing or not. There would be no questions if the logo or a
brochure belongs to marketing or design.


> > > * Steering (mission statement and strategy go here)
> Much broader than marketing and design - it covers the central points of 
> branding and needs to be discussed in the entire community.

Yes. Mentioned it for completeness and to have a section that clearly
trumps both.


> > > * Visual Identity (starting from the logo)
> Design (Visual D)

It's design and marketing considerations. Visual Identity avoids the
blurriness of either term.

I would have proposed Corporate Identity as a more common term, that
could cover both Steering and Visual Design, but there's no corporation
here.


> > > * Market Research
> Marketing
>
> > > * Promotion (bound to have overlap with Visual Identity, sadly)
> Marketing, by using resources from Design (Visual D)
>
> > > * Relations (could have an internal partner, called Community)
> Marketing (I'd like to see strengthening and broadening our community a 
> central task for our marketing)

These 3 are indeed meant to be aspects of marketing taken apart. Making
it explicit what goes where. Allowing you to pick according to your
needs and interests.


> > > * Services (to outside the project)
> not really clear to me what you mean: Product / user service? Marketing 
> contacts? Links to software support providers?

Any service that is not targeted at the project itself. I would
anticipate mainly support.


> > > * Documentation
> Independent, but using Visual Design elements


> > > * Infrastructure (contains website, similar to Services, but inside)
> What does this contain besides website? Native-lang teams will have 
> their own structure - I could imagine a place where they work together 
> not only on L10N, but on infrastructure / NGO and other topics as well.
> If this would be inside the marketing area depends on what they want to 
> achieve.

It may be unlikely that anything comes up here that doesn't happen
online, but the term allows it. Website, wiki, bug tracker, source
repositories, IM and IRC channels ...


> > > * UX Design (solely for the product)
> UX is broader - covers product and website. Even Design might be too 
> small, as it reaches to all the development and coding areas.

I'm well aware that UX design can be applied to every area. This is
meant to be UX for just the product. So call it "Product UX Design" to
be clear.

There could also be Infrastructure or Project UX Design.


> We might think of
> http://wiki.documentfoundation.org/Design/Visual_Design
> http://wiki.documentfoundation.org/Design/UX_Design
> but I'd prefer
> http://wiki.documentfoundation.org/Visual_Design
> http://wiki.documentfoundation.org/UX_Design
> with Category:Design

I'd prefer the last, too. Even more with "Visual Identity" instead of
"Visual Design".


-- 
Thorsten Wilms

thorwil's design for free software:
http://thorwil.wordpress.com/


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