Re: [libreoffice-marketing] Re: Res: Res: Re: Change icon?

On Mon, 08 Nov 2010 20:12:47 -0600, Ivan M. <ivanm@patentpending.co.nz>  
wrote:

> Hi Graham, all,
>
> On Tue, Nov 9, 2010 at 2:42 PM, Graham Lauder <yorick_@openoffice.org>  
> wrote:
> > [...]
> > The paper plane is cool, I like it better than the folded page, however  
> > that
> > is just an aesthetic judgement, from a practical branding POV the paper  
> > loses
> > under the uniqueness criteria.
>
> IMO, the paper page is not a metaphor we should extend too much. The
> Document Foundation/LibO logo is fine because it's close to the actual
> symbol used for representing a wide variety of digital data formats.
> However, a paper plane takes the metaphor too literally. LibreOffice
> is a digital product; we're supposed to be living in the paperless age
> (it's not the reality, I know, but it's not a bad thing to aspire to).
> Linking the brand too closely with physical paper links it with the
> past. I don't think there are many people out there who will embrace a
> paper-based mascot (it won't be warm and cuddly - it'll give you
> papercuts!)
>
> - Ivan.

I haven't own a printer in years. ODF is not about paper, is about data. I  
agree with Ivan, our goal is not to kill trees, our goal is to make people  
more productive by creating data.

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