Re: [libreoffice-marketing] Re: Res: Res: Re: Change icon?

On Tuesday 09 Nov 2010 10:57:39 David Nelson wrote:
> Hi, :-)
>
> They can certainly copyright their particular version. However, IANAL,
> but I don't think they can copyright the whole concept of a paper
> plane in general. Anyway, La Poste? Those guys can hardly stagger out
> of bed in the morning... I'd be surprised if there would be a
> problem... Anyway, their logo is in fact a bird, not a plane...
>
> David Nelson

The point is not about copyright or trademark, it's about uniqueness.It 
wouldn't matter if they didn't have it trademarked, it would still be 
unusable.   

And you make good point why would we want a logo that is associated with: 
"Those guys can hardly stagger out of bed in the morning."

When people see our logo it has to be unique enough to be only associated with 
LibreO

People take the easy way out:

A logo attracts a persons attention.
Natural curiosity creates the question "Who does that represent?"
Natural laziness chooses an easily justified reply "Paper plane, must be 
LaPoste." or whatever paperplane logo they're familiar with.

The paper plane is cool, I like it better than the folded page, however that 
is just an aesthetic judgement, from a practical branding POV the paper loses 
under the uniqueness criteria.  

-- 
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html

OpenOffice.org Migration and training Consultant.

INGOTs Assessor Trainer
(International Grades in Open Technologies)
www.theingots.org

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