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Anthony Papillion wrote:

Maybe not totally. Awareness is teir 1. But I know a lot of people
who've tried OOo and moved back to MS Office because it was familiar and
it worked with everything they have. Much of that is a retraining issue
but some of it is making sure they have good support for post migration

In Italy, there are more people googling about OOo than MS Office. OOo
is on covermount CDs in every PC magazine since 2006. OOo challenges MS
Office in term of media coverage. This is awareness.

When MS releases an interview about Office, media ask OOo to comment.
This happens for more than half of the interviews. For the launch of MS
Office 2010, thanks to a statement of Fabrizio Albergati (MS Director of
Office Marketing) OOo got more coverage than MS Office.

You have to make the product fashionable. This is the awareness that
brings in users. We will work to achieve this objective.

Italo Vignoli
Mobile: +39.348.5653829 - VoIP: +39.02.320621813
Email: - Skype: italovignoli

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