Re: [libreoffice-marketing] LibO in Business

Le 2010-10-26 13:37, Italo Vignoli a écrit :
> Frank Esposito wrote:
>
> > Problems with adoption as far as I can ascertain are as follow:
>
> The single biggest problems with adoption is lack of awareness.
>
> It is possible to solve feature problems, it is not possible to solve
> the lack of awareness.
>
> No one is going to install an unknown software, many are going to accept
> feature limitations of a well known software.
>
> Please remember than in Europe, where the community has marketed the
> product, market share is over 20%.
>
> In the US, where Sun has marketed the product, market share is 0%.
>
> Of course, improving features and UX are musts, but adoption is totally
> connected to awareness.

I think the largest hold back is the adoption of the Oasis document 
formats. If the opendoc formats were accepted then there would be fair 
competition. We will have some influence in marketing and if our 
approach is coordinated we could probably get a little more of LibO 
penetration in N. America.

We just need to keep in mind that it is not just Libo that we are 
advocating but also the Oasis formats.

Marc


--
E-mail to marketing+help@libreoffice.org for instructions on how to unsubscribe
List archives are available at http://www.libreoffice.org/lists/marketing/
All messages you send to this list will be publicly archived and cannot be deleted